Our latest blog is part two in our #customerlifecyclebenchmark series: calculating your customer-centric growth. Click below to see the full proof formula. bit.ly/30433wv #customerlifecycle #benchmark #benchmarking #activecustomergrowth #customergrowth

ICYMI: One week until Zaius’ 2021 Customer Lifecycle Benchmark Webinar, happening Tuesday, March 9th at 1:00 p.m. EST. Don’t miss out, register here: bit.ly/3uwAplM #customerlifecycle #customerlifecyclebenchmark #benchmark #benchmarking

The one-year anniversary of the #COVID19 lockdown is near. Many are surrendering to a new normal, and if you’re a business owner, it’s important to know how to gain your customers’ trust so they feel safe. Click below to see how. bit.ly/30gM1M0 #covid19 #newnormal

The Empowered Marketer is back! We're kicking off a new season by celebrating #InternationalWomensDay and talking to Dana L., CEO and Founder of CHIP (Changing How Individuals Prosper), to discuss how she’s making breakthroughs for the #BIPOC community in the financial space. bit.ly/3ejmfPf

Last chance! Join Zaius’ 2021 Customer Lifecycle Benchmark Webinar, happening TOMORROW, March 9th at 1:00 p.m. EST. Register here: bit.ly/3uwAplM #customerlifecycle #customerlifecyclebenchmark #benchmark #benchmarking

Anonymous shoppers who make repeat visits accounted for 11% of shoppers in 2020, though consumed 33% of all product pageviews. Learn more in the third edition of our Benchmark blog series here: bit.ly/2N2Lrym #anonymousshoppers #repeatcustomers #ecommerce #benchmark

Oracle NetSuite announced “EOL” status for its Bronto #emailmarketingsoftware. Now brands and retailers can take the next step in understanding their customers beyond email with a #cdp. Learn more here: bit.ly/3qxyfPI #esp #emailmarketing #ecommerce #digitalmarketing

First-time buyer revenue grew 51% in 2020. Visit Zaius’ Benchmark page to learn more. bit.ly/3sjBAD6 #benchmark #benchmarking #customerlifecyclebenchmark #clb #ecommerce

Happy #StPatricksDay everyone! The #greenbeer will be flowing today, but not in the way that you think. Find out more about what one of Anheuser-Busch's brands is doing to make the brewing process more sustainable. bit.ly/3vxqFbr #sustainablebrewing #goinggreen

In 2020, behavioral campaigns accounted for only 6% of email volume, but an astounding 37% of all revenue. Visit Zaius’ Benchmark page to learn more. bit.ly/3sjBAD6 #benchmark #benchmarking #customerlifecyclebenchmark #clb #ecommerce

We are pleased to announce that we’ve been acquired by Optimizely! Our CDP technology will bring the context of the customer to the creation & optimization processes of digital experiences at Optimizely. We are so excited for the future! Learn more: bit.ly/3f5alsG

For #WomensHistoryMonth and part two of celebrating #InternationalWomensDay, the Empowered Marketer talked to Eva Posner, president of Evinco Strategies. Click below for more. bit.ly/3vQoTT1 #democraticcampaigns #womeninbusiness #femaleleaders #womenleadersinbusiness

Optimizely / Episerver (Now Optimizely) acquired Zaius. Learn how the best-in-class customer data platform strengthens Optimizely's leadership position in the market and unlocks organizations' digital potential. #digital #customerexperience #marketing adagetechnologies.com/optimizely-acq…

An Active Customer – someone who visits or engages with your marketing channels – is worth $46.40. Visit Zaius’ Benchmark page to learn more. bit.ly/3sjBAD6 #benchmark #benchmarking #customerlifecyclebenchmark #clb #ecommerce

While we all may still be discouraged from holding large gatherings during the rollout of the #COVID19Vaccine, you may want to tone down the #Easter feast this year and opt for a simpler alternative. Click below for a mind-blowing idea. bit.ly/3lUz2tg

How important is ‘timing’ relevance? Behavioral Campaigns are 8x as productive as promotional messages. Visit Zaius’ Benchmark page to learn more. bit.ly/3sjBAD6 #benchmark #benchmarking #customerlifecyclebenchmark #clb #ecommerce

How active are YOUR customers? On average, 35% of customers are opening emails and 8.2% are clicking each month. Visit Zaius’ Benchmark page to learn more. bit.ly/3sjBAD6 #benchmark #benchmarking #customerlifecyclebenchmark #clb #ecommerce

Between Q2 and Q4 2020, customer value expanded 22%, as the COVID-cohort assimilated into digital. Visit Zaius’ Benchmark page to learn more. bit.ly/3sjBAD6 #benchmark #benchmarking #customerlifecyclebenchmark #clb #ecommerce

Email frequency peaked in 2020…at peak, customers received, on average, 9.3 emails per month during Q4. Visit Zaius’ Benchmark page to learn more. bit.ly/3sjBAD6 #benchmark #benchmarking #customerlifecyclebenchmark #clb #ecommerce

The small, but mightiest group of shoppers? Repeat buyers represent less than 3% of shoppers, and drive 65% of your revenue. Visit Zaius’ Benchmark page to learn more. bit.ly/3sjBAD6 #benchmark #benchmarking #customerlifecyclebenchmark #clb #ecommerce