Want to save some #money on drinks during #dryjuly (or at least understand why you spend it)? Read my article in The Conversation on #marketing in the #nonalcoholic drinks category. lnkd.in/g227AqEe

Going alcohol-free can spare the hangover and save money - unless your new drink of choice is the zero-free version of certain high profile tipples, writes @GeneriTrend (QUT). theconversation.com/why-are-we-pay…

Interesting summary by @GeneriTrend in The Conversation - Australia + New Zealand today: price-anchoring in the context of #NoLo drinks. Being seen as a 'healthy' option, with high-quality ingredients (e.g., botanicals) can increase our perceptions of value - although making them can be reasonably $$ too.

Thinking through #generativeai and #branding? My latest article in Brandingmag explores the coming #touchpoints that will connect brands with customers during the #creative act. lnkd.in/gRbVxS7y

My latest article in World Trademark Review is about the sudden #datadrought. Is it related to #bigtech monetization of #AI? Will it scuttle your #aiprojects? lnkd.in/gdhgUi8t

Listen for me on ABC Radio Weekends this afternoon talking with Maria Williams about the fascinating #branding and #marketing of #nonalcoholic beer, wine, and spirits. abc.net.au/listen/program…

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious. But, as @GeneriTrend (QUT) writes, it is likely doing exactly what he intended. theconversation.com/do-rebrands-wo…

Todo el mundo critica el rebranding deTwitter como X. Mi experiencia como consultora lingüística es q la letra X es una pieza codiciada en los nombres de marca desde hace unos años.@GeneriTrend intenta ver más allá de un cambio caprichoso theconversation.com/una-x-en-vez-d… The Conversation ES

#TwitterX: ¿Qué ha pasado con el pájaro azul? ¿Qué implica este cambio tan radical de Elon Musk con X? ¿Funcionará un cambio de marca tan radical? theconversation.com/una-x-en-vez-d…

Todo el mundo critica el rebranding deTwitter como X. Mi experiencia como consultora lingüística es q la letra X es una pieza codiciada en los nombres de marca desde hace unos años.@GeneriTrend intenta ver más allá de un cambio caprichoso theconversation.com/una-x-en-vez-d…… The Conversation ES

Is being an AI ‘whisperer’ the job of the future or a short-lived fad? Explains @GeneriTrend Dr Amit Sarwal 🇮🇳 🇦🇺 Pallavi Jain 𑆩𑆳𑆬𑆴𑆤𑆵 Sarah L Gates Dr 𝙍𝙞𝙩𝙚𝙨𝙝 𝘾𝙝𝙪𝙜𝙝 Prof Asha Rao #AcademicTwitter #AI theaustraliatoday.com.au/is-being-an-ai…

Will advanced AI tools help us survive and thrive as a creative species? As @GeneriTrend (QUT) explains, AI could kill our creativity by making us think too alike. It also forces us to question what “creativity” is, and the different forms it can take. theconversation.com/will-ai-kill-o…

The assault by big tech #AI on the intellectual property system has begun. First #copyright, then #trademarks, then Google-scale monetization via advertising? OpenAI offers to pay for ChatGPT customers’ copyright lawsuits theguardian.com/technology/202…

Noam Chomsky, the social justice advocate who paved the way for AI, turns 95 today. "There’s an important difference between Chomsky’s ethical and optimistic work [...] and what’s currently going on in the AI industry," writes @GeneriTrend (QUT). theconversation.com/noam-chomsky-t…

Which retail jobs will AI takeover first? Get my thoughts in my latest article for The Conversation - Australia + New Zealand theconversation.com/can-i-take-you…

Human staff accumulate data as ‘expertise’ instead of giving it to their employers. For profit-chasing retailers, that’s a problem AI can eliminate, writes @GeneriTrend (QUT). theconversation.com/can-i-take-you…

My latest article translated into Japanese:「ご注文とデータをお伺いします」　従業員のAI置き換えで全データ収集＋即現場反映を可能に projectdesign.jp/articles/news/… #事業構想オンライン

My latest article: 40 years after his death Michel Foucault’s philosophy still speaks to a world saturated with social media theconversation.com/40-years-after… via The Conversation - Australia + New Zealand

Infurating, incoherent and essential – 40 years after his death Michel Foucault's influence is pervasive, writes @GeneriTrend (QUT). theconversation.com/40-years-after…

Just launched a simple web site for my ongoing research into #AI for predicting Trademark Trial and Appeal Board (#TTAB) decisions. Will post progress updates along the way to my next paper. The title is "Relevant Public" at relevantpublic.org.