In the latest 'Introducing...' feature James Dodge, Senior Partner, discusses how we're using cutting-edge technology to give clients a competitive advantage. gaintheory.com/introducing-ja…

Gain Theory helped a leading supermarket chain increase marketing ROI by $390 million through a strategic shift in media investments and adjustments to their promotional strategy. gaintheory.com/case-study/opt…

Learn how we helped a global automotive manufacturer to better understand potential customers and identify how they would respond to its marketing campaigns. Our data-centric approach ultimately helped to contribute $56m in incremental revenue. gaintheory.com/case-study/gro…

Congratulations to Diageo GB on achieving Gold Winner and the President's Prize for Next Generation Brand Building at the Institute of Practitioners in Advertising (IPA) #EffectivenessAwards. We are thrilled to have contributed to this paper, which demonstrates how marketing helped Guinness drive business growth.

Want to learn more about how other brands are tackling marketing measurement and optimisation challenges? Sign up for Horizons, our monthly newsletter that helps you stay at the cutting edge of marketing effectiveness. gaintheory.com/horizons-newsl…

Featured in MarTech Edge, Gain Theory's Shawn O'Neal discussed digital personas, chatbots, innovation, and growing the insights team with Melanie Huet from Newell Brands martechedge.com/guest-column/h…

Congratulations to Thinkbox for winning GOLD at the Media Week Awards 2024!! 🏆 We are thrilled to have contributed to the research ‘Profit Ability 2: the new business case for advertising’, which was awarded in the Trade Body Research category.

The award-winning Thinkbox research, Profit Ability 2: The new business case for advertising, is now available to download, featuring insights from Gain Theory's econometric databases and recommendations from Matthew Chappell. thinkbox.tv/research/think…

Transform marketing insights into tangible business outcomes. Join Gain Theory and the The ANA for a webinar on how to build a high-impact marketing effectiveness program in 2025. Register online today to secure your spot! lnkd.in/e-3xF3VF

In the latest instalment of Introducing… we get to know Senior Client Leader and Managing Partner @Felix Bullinger, who discusses why he joined Gain Theory after 20 years in the media agency world. gaintheory.com/introducing-fe…

Elevate your marketing effectiveness program beyond measurement. Join Gain Theory & the The ANA to explore data-driven strategies for demonstrable business impact in 2025. Secure your competitive advantage. Register now: lnkd.in/e-3xF3VF

Featured in Advertising Week, Gain Theory's Global Chief Strategy Officer, Karen Kaufman, highlights five crucial questions you need to ask to evaluate your marketing effectiveness strategy and key actions to take to drive business growth. advertisingweek.com/is-your-market…

Creating a culture in which employees use data to generate actionable insights is an crucial part of a best-in-class marketing effectiveness program. Here are 3 steps you can take to incentivize, reward, & evaluate your team. Download our report today gaintheory.com/unlocking-reve…

Learn how we helped a global retailer to streamline their data processes and leverage Gain Theory Interactive to produce near-time actionable insights that resulted in $150m in incremental revenue. gaintheory.com/case-study/tra…

Is your marketing effectiveness program set up for success in 2025? Karen Kaufman, our Global Head of Growth, shares the 5 questions you need to ask to ensure you deliver effective marketing that drives business growth this year and into the future. gaintheory.com/is-your-market…

Profit Ability 2, published by Thinkbox , delves into the long-term impact of advertising, the performance of different media channels, and how advertisers are investing in media. Here are three key takeaways from the report. gaintheory.com/profit-ability…