Michael O'Brien (@fractalarb) 's Twitter Profile
Michael O'Brien

@fractalarb

Media Buyer/DR Marketer with Specialty on Tiktok Ads.

ID: 191978246

calendar_today17-09-2010 21:27:18

1,1K Tweet

1,1K Followers

313 Following

Michael O'Brien (@fractalarb) 's Twitter Profile Photo

perplexity web search open ai adds. google new image model open ai adds. Competition is great forces the other platforms holding back to unlock features.

Michael O'Brien (@fractalarb) 's Twitter Profile Photo

Bogo offer running, took product image and had gpt redo a couple to make a branded offer for Bogo images. CVR sky high today.

Michael O'Brien (@fractalarb) 's Twitter Profile Photo

Past Agency decided to rip out a dataset/pixel as they were still admin now the winning campaigns are floating alone on an island with no pixel. Still shocked how "agencies" do this.

Past Agency decided to rip out a dataset/pixel as they were still admin now the winning campaigns are floating alone on an island with no pixel.  Still shocked how "agencies" do this.
Michael O'Brien (@fractalarb) 's Twitter Profile Photo

Is it just me or when I go into a new ad account and all the old campaigns are on with some ad sets on with all ads off and some ad sets on with all ads off and none of the above is spending I take the time to go through thousands of ads on to toggle off so its a clean slate.

Michael O'Brien (@fractalarb) 's Twitter Profile Photo

As a media buyer I really like when I can command and click a sites corner to open a new tab such as comparing a dashboard in two three different views. The worst sites require me to open a new tab manually paste in a url drag tab near the current one. Make your logos new tab plz

Michael O'Brien (@fractalarb) 's Twitter Profile Photo

Can you force hyros to rename campaigns? Last media buyers updated names constantly and only the archaic name remains so have to dig in history to know which campaign is which constantly.

Michael O'Brien (@fractalarb) 's Twitter Profile Photo

If i keep getting the bird of death will it stop firing capi before I can upgrade? meta reporting hyros purch but hyros has nothing. HYROS

If i keep getting the bird of death will it stop firing capi before I can upgrade?  meta reporting hyros purch but hyros has nothing. <a href="/hyros_official/">HYROS</a>
Marin.Istvanic (@istvanicmarin) 's Twitter Profile Photo

🚨 TikTok Ads Major Update 🚨 > They just launched "Search campaign" You can now target exact keywords that people are typing into TikTok. Think: “gifts for dog owners” and your ad shows right there in the search results. + There’s barely any competition, so CPCs are very low

🚨 TikTok Ads Major Update 🚨

&gt; They just launched "Search campaign"

You can now target exact keywords that people are typing into TikTok.

Think: “gifts for dog owners” and your ad shows right there in the search results.

+ There’s barely any competition, so CPCs are very low
Michael O'Brien (@fractalarb) 's Twitter Profile Photo

Calls, Bookings, Schedules, Appointments, being used so interchangeably by different sources and people in call funnels really makes my head spin.

Michael O'Brien (@fractalarb) 's Twitter Profile Photo

Including projected conversions this is like 7 day view pumping down CPA/CAC now the conversions will show as artificially higher because maybe in a week someone might convert yikes not a big fan of this Machine Learning Slop.

Including projected conversions this is like 7 day view pumping  down CPA/CAC now the conversions will show as artificially higher because maybe in a week someone might convert yikes not a big fan of this Machine Learning Slop.
Michael O'Brien (@fractalarb) 's Twitter Profile Photo

People are way too fancy with google. Audited several accts this week and so many tROAS media buyer bros and there isn't even conversion value being reported for tROAS to work off of. It's like the worst version of a meta cost cap bro in google archetype form. Won't even spend.

Michael O'Brien (@fractalarb) 's Twitter Profile Photo

A client got the super pixel pitch again and wants to pay a lot for access to a "super pixel" trained on the "cloud" and data that was will be and unknown yet to mankind. It's a skill in of itself to be able to tiptoe around explaining this is nonsense while saying it with grace