At the NACWA #StratComm25 conference and we’re learning from the country’s best clean water communicators. Today’s key takeaway: consistent messaging. Consumers lose trust if messaging is inconsistent. We’ve always been clear – look for the Do Not Flush symbol! #FlushSmart

Heidi Sanborn, executive director of the National Stewardship Action Foundation, has spent her professional life protecting our environment. We recently connected with her to learn about the circular economy and how it’s connected to wastewater. Read more: flushsmart.org/reimagine-wast…

Improper flushing causes a host of problems – clogged drains, broken pipes, expensive repairs and possible water contamination to name a few. Annually, how much do you think wastewater equipment repairs cost?

Happy toddlers who flush responsibly? ✅ That’s the Lil’ DUDES mission. Read about how DUDE Wipes' new product is making potty training more fun and promoting smart flushing habits from a young age. flushsmart.org/potty-training…

School’s out for summer but the learning never ends! Practicing responsible flushing is a year-round activity. Remember: only the flushable should be flushed! #FlushSmart

Today kicks off #FlushSmart Month and we’re introducing Potty Training for Grown-ups! With 60% of adults with children in their household more likely to flush non-flushable items, it’s time they revisit the basics of potty training. Remember, only flush the flushable!

Potty training has come for grown-ups! Take it from Kyra and her family – only items marked as flushable should be flushed! Always check the packaging on wipes before disposing of them. #FlushSmart

Our message has always been and will always be clear: only flush the flushable! Flushable wipes manufacturers abide by rigorous flushability testing to ensure you can trust their products. If the label says flushable – it’s safe to flush! #FlushSmart

Listen to Natalie and do your part in preventing fatbergs! Always look for the 🎵 Do Not Flush 🎵 symbol before putting anything in the toilet. #FlushSmart

President Lara Wyss and Mel the Talking Toilet spent the day at the #WOW25 Conference! Mel entertained the crowds with his #FlushSmart phrases while Lara presented the progress we've made in promoting smart flushing habits, including always checking the label on wet wipes.

While actual potty training might be an uphill battle, Potty Training for Grown-ups isn’t! It’s very simple, always check the label for the Do Not Flush symbol to ensure you’re only flushing the flushable. #FlushSmart

Stop and think before you flush! If wipes packaging has the Do Not Flush label, then it belongs in the trash – not the toilet. Celebrate #FlushSmart Month by learning, practicing and educating others on responsible flushing habits!

We’re celebrating potty training for grown-ups for #FlushSmart Month and are here to help you practice responsible flushing! Check out this month’s blog to learn the ins and outs of proper flushing. flushsmart.org/potty-training…

Prepare yourself for the earworm of the day! Follow along with Gabe as he teaches us what can and can’t be flushed! Always consult the package label before flushing to stay #FlushSmart

📣Say it with us: baby wipes are not flushable! They always go in the trash! Potty training for grown-ups means going back to the basics. Baby wipes are great as wet wipes, but they’re not great for our plumbing infrastructure. Stay #FlushSmart and always throw away baby wipes!

You heard it here first: plumbing and pipes don’t work off trust! To practice responsible flushing, all you need to do is check the label prior to putting any wet wipes in the toilet. #FlushSmart

School is back in session and it’s time for the adults to learn some lessons! Our research shows that adults with children are the most likely group to flush non-flushable items. Read more about what grown-ups should know about flushing smart: flushsmart.org/potty-training…

Sometimes the kids do know best! It sounds like the grown-ups need to revisit potty training – can you pass this quiz? #FlushSmart

Flushable and non-flushable wipes are made differently, and because of that, labeled accordingly. If you’re interested in learning the science behind wet wipes, read our latest piece in partnership with @H2OglobalNews. h2oglobalnews.com/only-flush-the…

Listen up, Coach Olivia’s training is in session! The grown-ups are in need of some serious potty training education, starting with: only flush the flushable!