How can wellbeing marketers walk the fine line for their brand on mental health, between being helpful and patronizing? Read our take, and how POWERADE's most recent campaign with Simone Biles achieved just that: felicitypr.com/best-marketing…

We've all heard of Coachella, but have you heard of Absolut.Land? Check out how ABSOLUT VODKA built a virtual experience in the metaverse around an existing event and why it has so many perks: felicitypr.com/metaverse/#abs…

Whether your brand has billions of consumers or just a few, The Kraft Heinz Company proved it's never too late to start looking into personalization. Check out how the company was able to personalize marketing to offset consumer ‘uncertainty’: felicitypr.com/personalizatio…

How does Netflix make it so enticing to "watch next" on their platform? Learn why the entertainment giant has been so successful and get step-by-step instructions for setting up your own personalization based on buyer personas: felicitypr.com/personalizatio…

#clientlove #clientnews! Happy to see that Trend Expert Karen Firsel loves our client GoGo squeeZ as much as we do! Check out this feature we lined up on Cityline. More to come! cityline.tv/video/6-trendi…

Get your tissues out! In this MarketWell edition of #BrilliantBrandedContent, watch this full-out Father's Day surprise stunt for Ronald McDonald House: felicitypr.com/personalizatio…

#BrilliantBrandedContent: We love this hilarious, behind-the-scenes glimpse of Michael Bublé and the Jann cast. Find the full video here: felicitypr.com/personalizatio…

#BrilliantBrandedContent: Aveda's online hair quiz encourages consumers to embrace their uniqueness, AND provides personalized product recommendations! Read on here: felicitypr.com/personalizatio…

#clientlove #clientnews! We lined up this Healthy Snack Ideas segment for GoGo squeeZ on CHCH TV with Lifestyle Expert Angie Campanelli! Want a taste of what your brand would look like in the headlines? DM us or email [email protected] to find out! chch.com/7-easy-snacks-…

Check out Dove's new film as part of their Self Esteem Project. Discover the twist that makes this video so impactful and why brands need to consider the messages they’re sending, beyond their intended audience: felicitypr.com/can-taking-a-b…