Who’s ready for day two of #ENCON? We have lots in store — from content marketing to mobile apps, and everything in between.

Content marketers have long assumed that great stories help build relationships with customers, but until recently, we haven’t known why or how. Joe Lazer (FKA Lazauskas) reveals the cutting edge neuroscience of storytelling, featuring new research that will make you rethink content. #ENCON

“Stories make us remember. Stories make us care.” - Joe Lazer (FKA Lazauskas), Editor-in-Chief of Contently #ENCON

We’ve been learning so much at the annual #ENCON conference! It’s been an exciting two days networking with some of our favorite people in the real estate industry and hearing about the latest innovative marketing practices.

This ain’t her first rodeo. We’re excited to talk content marketing strategy with SEO Director and booj Digital Manager at @boojers, Katelyn Shields. #ENCON

It’s always a good sign when Taylor Swift makes an appearance on the #ENCON stage.

You’ve got a great story — how do you get the media engaged? Audie Chamberlain, founder of Lion & Orb, is taking us in a time machine to explore the future of publicity. #ENCON

Advertising is what you say about yourself. Public relations is what people say about you. Publicity is what the media says about you. — Audie Chamberlain #ENCON

We’re starting the final stretch of sessions for day two with Eric Bryn from Loyola University Chicago, discussing brand identity in an era of identity politics. #ENCON

Collaboration is undeniably powerful. Eric Bryn led us through an idea workshop to discuss action items for promoting your brand identity. #ENCON

Looking to move beyond your current market and save money? Jeremy Crawford with RESOStandards shares why RESO can help you become more innovative, move faster, and gain market share. #ENCON

Tyler Olmsted, Director of Production at @boojers, takes the #ENCON stage to unveil future releases to our suite of mobile apps, how our apps stack up against the competition, and our plans for mobile domination.

Root beer floats to get us through the final stretch of #ENCON!

Building on his presentation from last year and highlighting different technologies of the future, Todd takes a closer look at five emerging platforms and how this technology has the potential to shape and mold communities in ways we never thought possible. #ENCON

Let’s hop back in our time machine as @Christy_Oli, Senior Project Manager at @boojers, walks us through the art and science behind superforecasting + steps for predicting the future of real estate. #ENCON

That’s a wrap! The last two days were packed with informative sessions, networking and collaboration, and of course — lots of games and delicious food/drinks. We’re already looking forward to next year! #ENCON

Thanks to PlanOmatic for taking the time to put together this video from the first day of #ENCON. We look forward to the next decade. <3