Eigenworks (@eigenworks) 's Twitter Profile
Eigenworks

@eigenworks

Turn the lens on your buyers to get candid, unvarnished insights. We specialize in win/loss and churn analysis, using our Buyer as Hero methodology.

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linkhttp://eigenworks.com calendar_today29-01-2015 21:23:56

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Eigenworks (@eigenworks) 's Twitter Profile Photo
Eigenworks
@eigenworks

6 years ago

After finishing one of our buyer interviews, we asked: "By the way, why did you agree to participate in this research?" The person responded: "Someone needs to tell these companies what we actually need!" The Takeaway: Talk to your buyers. They have a lot to tell you.