It's a new dawn for caffeine: Zest 2.0 has landed. We re-engineered caffeine to deliver instant morning energy – and realign your circadian rhythm. Now smarter, smoother, and more personalized than ever 👇

Alia just launched insane new pop up tech and gave me exclusive access to try it out 👀 It uses AI to optimize the highest leverage tests to increase your sign up CVR Excited to give this a try 🔥 #aliapartner

Just discovered an email agency that one of my clients uses added a filter to only INCLUDE recipients from the state of Texas in all our flows 🙃 How’s your week going?

I think it’s time we settle this once and for all… Do point based loyalty programs actually work for DTC brands?

lol I’m about one week in with a new client and they already told me I’m under charging them. I built an LTV report that we’re using to guide the entire BFCM strategy for 2025. BFCM should never be a guessing game for established 8 figure brands. Data should guide the entire

Absolutely sick to my stomach right now. Charlie and his family don’t deserve this. No one does. Enough is enough. Praying to God for a miracle 🙏

Oisin gets it. This is why I started Boring Ecom. Retention is not as sexy as acquisition, but that doesn’t make it any less important. TRUE retention is about nailing best in class retention rates and/or LTV, not how much email revenue you’ve driven in the last 30 days.

Just spoke to one of the smartest developers I know He said he’s lost his joy coding because AI is too good now It’s so good that he doesn’t have to code anymore He just prompts cursor, grabs lunch, and comes back to something that would have taken him hours to do on his own

Don’t know who needs to hear this But free subscription gifts on recurring orders don’t work as well as everyone thinks They are often detrimental to margin without significant upside of retention lifts

Update: I’m getting married this weekend 🎉 I’m the youngest person in my friend group who got engaged. And I’m going to be the first to get married. It’s kind of cool “being the first” to do something. I’m not scared of it. I was the youngest hire at Feastables And also

This one’s been 12 months in the making… ​ And on October 15th, we’re launching something BIG. ​ CreativeCon. ​ A FULL-day digital event for marketers who actually care about creative. ​ And this one is unlike anything that’s been done before in the space…. ​ You’ll get a

This launch vid is sick. Congrats 👏 Dan Pantelo

I have 4 invites left for Sora 2 Who wants one?

Since leaving Feastables, I’ve worked with some of the fastest growing CPG brands to help optimize their retention efforts. In my experience of improving retention, email/sms has almost never been enough to see big wins… That’s why I started Boring Ecom. We are a fractional

def check out joe he’s done a lot of good work with our clients!

Incredible founders dinner last night This side of twitter is truly such an amazing place with incredible entrepreneurs 💯 Jai Dolwani John Robb Oisin Joseph Siegel Great insights and even better people 🚀

Generational performance from Jordan Menard I’m not even an ads guy but this was a really one sided debate. Thanks for putting this together Jordan West Nick Shackelford 🦾

I think the best way to get value of out of life is to uplift others. If you see someone doing something cool, you should cheerlead. If you see someone who’s early and needs a little help, you should mentor. If you see an old person crossing the street, you should help

Meetings without systems are just expensive conversations. Here's my process: Notion AI + Notion Calendar = every meeting turns into tasks, projects, and content. No more "let's follow up on that." No more ideas that die in a notebook. Just execution. Simple. Repeatable.