Query fan-out is useful — but it’s not your GenAI SEO magic bullet. This guide breaks down what fan-out does, what it can’t do, and the testing, chunking, and trust work you still need. Map smarter: duaneforresterdecodes.substack.com/p/beyond-fan-o…

Are we hiring the right skills for the AI search era? Absolutely not. We’re still writing job posts like search is ten blue links and wondering why we can't find good candidates. This isn’t a talent gap. It’s a vision gap. And it’s costing you visibility. duaneforresterdecodes.substack.com/p/are-we-hirin…

ICYMI, now published on SearchEngineJournal® - Beyond Query Fan Out: how that’s just the start of the journey - searchenginejournal.com/beyond-fan-out…

We’re still teaching title tags while AI systems are citing chunks, not pages. SEO training is stuck in the past—and it's costing us visibility. Here's what needs to change, and how to lead the shift: duaneforresterdecodes.substack.com/p/the-seo-indu…

In general, many SEOs are pretty good at staying on top of change. But beyond the core learners exist tens of thousands of SEOs following old advice, and as that pattern repeats, it’s going to cause real problems.

The SEO Industry Is Teaching The Wrong Skills. via duane forrester: hubs.li/Q03z2QXT0 #SEO

Which SEO jobs are at risk? Which are evolving fast? And which ones still have room to grow? This isn’t fear-mongering. It’s a skills map based on Microsoft’s own AI task overlap study; plus tactical steps to stay relevant. Read it here: duaneforresterdecodes.substack.com/p/which-seo-jo…

Smokin’ up a chuck roast for lunch with a friend. He has a video production company here in LA (produced this dark female comedy series: youtu.be/IbSEVbjJt-w?si…) and he’s helping me set up my studio properly here at home. Should be a fun, tasty afternoon!

I joined an expert round-up on how small businesses can use AI & automation. Lots of voices here, which means plenty of perspectives to pick through. If you’re exploring where AI fits in your ops, this might spark ideas: systemology.com/small-business…

ICYMI: The SEO Industry Is Teaching The Wrong Skills. via duane forrester: hubs.li/Q03z2Qpm0 #SEO

Which SEO Jobs AI Will Reshape & Which Might Disappear? AI is redrawing the line between what's strategic and what's becoming added overhead in SEO. duane forrester breaks down how to pivot, up-skill, or double down, based on where your role sits right now.

Your SEO data story gets a new chapter. 📊 18–24 months of historical data 🌍 Filters by country and device 📈 Keyword trendlines at a glance Log in to Bing Webmaster Tools aka.ms/XBWT24Months and turn insights into strategy.

Cohorts are forming that didn’t exist five minutes ago. Not by demographics. Not by keyword. But by meaning and intent. AI systems are clustering prompts, not people, and very soon, ads will follow. The next funnel isn’t visible and it’s already working. duaneforresterdecodes.substack.com/p/cohorts-clus…

Cohorts, Clusters, And The Coming AI Ad System. via duane forrester: hubs.li/Q03BL7gy0 #SEO

ICYMI: Cohorts, Clusters, And The Coming AI Ad System. via duane forrester: hubs.li/Q03BL7kf0 #SEO

AI can speed SEO work, but trust is still human-powered. Universal verifiers will change that, filtering AI outputs for accuracy before they’re seen or ranked. Here’s a new reason you’ll need to design for trust as a ranking factor: duaneforresterdecodes.substack.com/p/the-verifier…

Ever feel like keeping up with SEO is a lifestyle? 🤔 Hear from duane forrester, Founder & CEO of UnboundAnswers.com about the intense worlds some of us live in just to stay on top! 📈 Watch the whole episode of Friday's Live with Search Engine Land here:

Watch duane forrester offer his IMHO: youtu.be/9VxczZRLMQ4?si…

The real disruption isn’t AI replacing search engines, it’s the rise of AI agents. duane forrester discusses why the most critical skill you can learn is people management to guide AI systems: hubs.li/Q03CKT3T0