The key is to have a winning campaign plan, an appealing message, and enough money to communicate and implement it. Money, however abundant, is not doing anything by itself.

Wissen verkaufen und Zeit fakturieren. Hat für mich nie Sinn gemacht. #coaching #consulting

As Jack Nicklaus, one of the best golfers in history, said: “Learn the fundamentals of the game and stick to them. Band-Aid remedies never last.” I agree one hundred percent.

If your heart is not into something, you tend to underperform. #coaching

Nervous candidates sometimes react too much to what their opponents do. Instead, listen and react to the voters. #politics #elections #marketing

Check out my pieces on Substack: louisperron.substack.com/p/why-every-ca… #election #personaldevelopment #politics

I still don’t get the obsession many clients have with young voters. Do their votes count double? #elections #politics

Across the world, countries are rearming at an alarming pace — at levels not seen since the Cold War. I explained how they’re funding to it — and what they’re often giving up:

While the two authors go easy on the media, their account of Biden's health decline is well worth reading. Watch the latest edition of The Campaign Doctor: youtube.com/watch?v=vNHzCS… Jake Tapper 🦅 Alex Thompson

It's quite noteworthy how far Trump got with an approach of which revenge is an essential component. My book review in the latest edition of The Campaign Doctor: youtube.com/watch?v=MjhvH3…

New Biden book by CNN's Jake Tapper and Axios alum Alex Thompson raises serious questions about media failure and party loyalty for power at any cost. Read my latest blog post: ow.ly/2BaE50WCr5K

PRESS RELEASE: The Campaign Doctor Reviews Original Sin: “Tragic,” “Shocking,” and an Indictment of Power Politics expertclick.com/NRWire/Release…

PRESS RELEASE: How Trump Froze and Conquered the GOP — Swiss “Campaign Doctor” Says Politico Alum Isenstadt Cracks the Code in New Book expertclick.com/NRWire/Release… #politics #political #books

Was der Österreichische Politikberater Dr. Thomas Hofer über mein Buch "Beat the Incumbent: Proven Strategies and Tactics to Win Elections" sagt: #Wahlkampf #Kampagne

Partisanship in the USA for the sake of power has reached dangerous new levels. Read my latest post on Substack where I review "Original Sin" by Jake Tapper and Alex Thompson: louisperron.substack.com/p/summer-readi… #books

Was mein Doktorvater Prof. Hanspeter Kriesi über mein Buch "Beat the Incumbent" sagt: #Wahlkampf #Kampagne

Is the new American Eagle ad featuring Sydney Sweeney racist? Watch my answer in the latest edition of The Campaign Doctor: youtube.com/watch?v=9o6PSv… #SydneySweeney #Trump

The race that could have been. Instead of drawing the lines of distinction, Trump's primary opponents tiptoed around him. Read my latest blog post about the book "Revenge": louisperron.com/summer-reading… #political #politics

Any minute #Democrats don’t talk about inflation and the economy is a lost minute. The message heading into the midterm elections shouldn’t be Sydney Sweeney or any other cultural issue for that matter. Watch the latest edition of The Campaign Doctor: youtube.com/watch?v=9o6PSv…

How Trump turned a shaky midterm performance and multiple indictments into a total GOP lockdown. Read my post on Substack about the book "Revenge": louisperron.substack.com/p/summer-readi…