When was the last time someone called and asked for your brochure? That's called a clue! Keffer

Seriously, no one has ever called for a brochure. You know why? Keffer

What are you doing right now that should be delegated (permanently) to someone else? Keffer

Ok. I see you. You're still doing it? Keffer

What's the ONE thing you should do, send, or present that you've been messing around with long enough? Do it now! Keffer

Ask your five best clients/donors this, "What's the one thing I do for you that no one else does? Keffer

What is your theme for the year? Ours: Double Results With Less Effort Keffer

When was the last time you asked: What's the best thing I do for you? What's one thing I can do to improve your experience? Ask today....

Everything, I mean everything, must start with the client. Keffer

Position yourself by identifying your Right Fit Clients feelings and frustrations. Do you know what they are? Does your staff? If not,...

Only a few things are controllable... control them, measure them and report them! Keffer

Here's one of the things prospects want: better health. Relate your benefits to health. Keffer

2nd thing people want: More Comfort. Tie what you do to how they will gain more comfort, ease, convenience. Keffer

Prospects also want (#3) more money - save, spend, give. Except business owners, they don't want to save. More on that to come. Keffer

People want more time. Show them how what you do will free up time for them! Keffer

Freedom and independence are huge for people. How does what you do give people greater freedom? Tell them vividly. Keffer

How will what you do produce more joy in the life of your prospects, donors and clients? Keffer

Improve my relationships... how will your "stuff" improve my relationships. Show prospects and clients. Keffer

Are you converting your features into benefits? Here's the great Feature-Converter phrase: so that you can... Keffer

Beauty is in the EYE of the beholder - so is PERCEIVED VALUE. What are you doing to increase your perceived value? Keffer