Most auto shoppers find that search is the most useful car-buying channel. 🔎 Is your dealership optimizing search channel traffic? 📈 Check out the full Digital Data Cafe podcast with Chris Lydle: youtu.be/MZijds2I9JA?si… #digitaldata

More consumers are becoming aware of how valuable their data is to platforms that use it. 📊 We explore how consumers can get compensated by platforms for the use of their data. 🤝 Watch this full digital data cafe episode: youtu.be/OcMmeNIAlN4?si… #digitaldata

Dealers are now seeing the consequences of their decisions over the past few years. 👀 Customers who bought with very high margins a few years ago are stuck in those vehicles due to high interest rates and upside-down loans. 🔒 Full Digital Data Cafe: ow.ly/6ab050PLaXa

Marketers can no longer use similar audiences to reach new potential customers. 🚨 Albert Thompson discusses how marketers can navigate the changing Martech landscape and effectively utilize data. 📈 Check out this full Digital DataCafe episode: youtube.com/watch?v=qgz4Uh…

Meta, Apple and Google are creating "walled gardens" to protect user data. 🔒 Marketers must know how to reach their audience through personalized marketing by connecting data points to create a customer DNA. 🧬 #digitaldata

Used car prices will remain elevated as long as the supply remains low. 📊 Full Digital Data Cafe episode: youtube.com/watch?v=uCpv1n… #digitaldata

CDP's often don't go beyond the household level. 🏠 But, there are very different consumer signals coming from within a household. 🧑🏻‍🤝‍🧑🏾 Our data is more accurate when tied to an individual data profile. 🧑 #digitaldata

Pay-per-click inventory ads on Bing are getting comparable results to Google. 💬 The exciting part is that those results are achievable at a much lower cost, and the average search impression share is very high. 📈 Full Digital Data Cafe episode: youtube.com/watch?v=MZijds…

The consumer doesn’t need to control the data. However, the consumer should have a mechanism for which they can consent. ✅ Full Digital Data cafe episode with Neil Sweeney: youtube.com/watch?v=OcMmeN… #digitaldata

Interest rates are at historically high averages. Consumers are upside down on their car loans. Supply shortages are causing vehicle prices to rise. 📈 Full Digital Data Cafe episode with Jared Kalfus: youtube.com/watch?v=uCpv1n… #digitaldata

Can you define in one sentence the core purpose of a BDC? 💭 Shawn Armorer believes a BDC should drive a continuous flow of traffic to sales and service. 📊 Watch this full Digital Data Cafe Episode: youtube.com/watch?v=HJaT5H… #digitaldata

Privacy concerns are instigating significant shifts to the MarTech industry. 🔒 Tech companies, Government regulators, and Consumers are all actively seeking better data privacy. 📊 Full Digital Data Cafe Episode with Juan Mendoza: youtube.com/watch?v=73WHhN… #digitaldata

Automotive dealerships must have multiple Google Business Profiles to maximize their local SEO. 💬 Full Digital Data Cafe Episode with Chris Lydle: youtube.com/watch?v=MZijds… #digitaldata

Your customer data is the new gold. 🌟 There are ways that you could be using customer data that you probably haven't heard of. 📊 Samsung has enabled marketers to upload customer data to advertise on Smart TV. 🖥️ #digitaldata

Online community capital raising allows the founder to set the terms. 📝 They determine what is valuable instead of a venture capital firm setting the terms in their favour. ✅ Watch the full Digital Data Cafe episode with Rebecca Kacaba: youtube.com/watch?v=0VBAzK… #digitaldata

Google customer match is an important tool when tied to an identity resolution platform like DrivenIQ. 🔎 Watch the full Digital Data Cafe Podcast with Albert Thompson: youtube.com/watch?v=qgz4Uh… #digitaldata

Secure transfer of online documents is now possible with Wault. 🔒 Imagine the time dealerships would save if they didn't have to verify customer's personal documents. ✅ Watch the full Digital Data Cafe Episode with Liwen Yaacoby: youtube.com/watch?v=Z7uFAr… #digitaldata

Digital marketers have traditionally mainly focused on acquiring new customers. 🔎 Utilizing first-party data to build audiences and reach your existing customers is an effective and accessible marketing strategy. 📈 #digitaldata

Reviewers of MarTech companies must be agnostic and have experience in the industry. ✅ This will lead to more insightful feedback, allowing consumers to find the most effective technologies. 📈 Watch this full Digital Data Cafe Episode: youtube.com/watch?v=73WHhN… #digitaldata

New on Digital Data Café! @DrivenIQ's CEO, Albert Thompson, hosts @DealMakerTech's CEO, Rebecca Kacaba. Learn more about digital capital raising & the power of data-driven strategies. Watch here: youtu.be/O3USS8P5e6Y #DigitalDataCafe #Innovation #Entrepreneurship