💰 5 things you should be doing for BFCM 💰 1. 🔥 Get ahead of the sale! Start a few days before Black Friday. This gives your FB campaign more time to get out of the learning phase, and allows you to get ahead of the tidal wave of offers.

Campaign bidding strategies & budget pacing for Meta ads. In a tiny corner of the internet, among a few folks like me who need a more exciting social life, a discussion started about the differences between bid cap & cost cap (cost per result goal) campaigns on FB.

Wilson Carter⚡️ Working on a thread. But here’s a simplified version: - run image ads with hooks/angles - amplify winning statics hooks/angles into DR video ads - drive almost all cold traffic to landing pages that educate vs sell - have an offer that pushes AOV up while maintaining good margin

1/5 One of our lead paid media buyers had to do an account turn around and dropped me 4 things to consider:

Has anyone explored TW’s AI agents library recently? The amount of progress they’ve made recently there is insane. It might be the most advanced stuff I’ve seen a platform do to integrate AI on all fronts - creative analysis, forecasting, benchmarking, web analysis etc