Here’s the truth about the Twitch Adpocalypse from an actual ad buyer. I’ve seen too much confusion and bad data on this issue. Are individual streamers to blame? What’s going on with streamers getting demonetized? Is this a political/extreme content issue or something else?

Everyone winning in content creation has this attitude. Worrying about competition is small creator energy. The winners focus on themselves and put out the best stuff they can as consistently as possible. Everyone eats. Always more people around to watch stuff than people who

2025 will be one of the most significant years in content creation. In all my years in this business I’ve never seen a greater change agent than what’s coming. Below are some of my predictions for content creation and what creators should be thinking about and doing. This thread

The vast majority of men have zero concept of the female barrier to entry to streaming. Takes like this make it instantly clear these people have no interaction with industry females. They think the lack of top female streamers is due to an inability to process negative feedback

I'm stepping down as owner of Novo, my marketing agency, and divesting my shares/equity back to our founders and the company. This post is to talk about what's next and a little about why. First the Why on Novo: - Scaling the company to where it is now, it's hard to make money

Ya'll are crazy to have me on but I'm looking forward to an interesting conversation. I'll prepare for this one.

Raids and hosts for streamers are worthless. This fact always oneshots people and the negative comments usually come from people with less than 200 viewers. Worked with 100s of small broadcasters. They can all tell me every person in their category, all the gossip and drama

one thing I never hear talked about with Mr. Beast is his art of asking. dude dialed 9 figure net worth people for fifteen hours straight to raise $12,000,000. absurd levels of agency needed to do this. probably as important of a skill as his content. lesson here.