Why Apple Ads content is filled with just basic theoretical information? Ads are a key part of growing your business, yet only big ones use them. I'm releasing a series on App Store Ads so you can compete with them. - How to eat your competitors' traffic. - How to halve ad

A dev spent his first $1,000 on Apple Ads. Results? Many installs, no revenue. The problem? He was using "good" ASO keywords, instead of "good" ad keywords. App Store Ads traffic is paid. That means every irrelevant click is money gone, keywords that don’t bring paying

Since I moved to the US I've been struggling to find water that actually hydrates you. Most brands sold here are basically distilled water. Oasis lets you analyze food and drink quality and ingredients. Cormac have you tried a Custom Product Page targeting only water

"But making $1M with apps is impossible" Adam Lyttle proved it, it is not! Time to keep building guys. Time IN the market beats timing the market.

New TAXES & pricing rules hit the App Store: 🇧🇷 Brazil : IOF 3.5% 🇨🇦 Canada : DST removed 🇪🇪 Estonia : VAT 22% → 24% 🇷🇴 Romania: VAT 19% → 21% & reduced VAT 5% → 11% 🇵🇭 Philippines : 12% VAT for foreign devs 🇻🇳 Vietnam: Major VAT/PIT/FCT changes for orgs & individuals

The number one fear with Apple Ads? Losing money. You can use a Brand Conquest Campaign to fix that. When you target competitors' names with exact matches and low bids, you can't overspend, because the audience size is limited and highly targeted. It's the safest way to learn

Can you copy TikTok strategies? When someone searches for X, TikTok appears instead. Is this worth it? Can you use your competitors again? This is called Brand Conquest Campaigns, and it's my recommendation when starting to play with ads. Why? You don't need to spend

This is the truth: when the budget is too big, they have issues deploying it fully so they end up with subobtimal campaigns. For bigger brands it's an impact game. They try to be everywhere, not making money in the short term. Big makering departments can grow out of control,

A good Brand Conquest Campaign takes about 10 minutes to set up. If you choose the proper competitor it can quietly run for months, bringing in cheap, qualified installs every single day. No micromanaging. No massive keyword research. Once you know how to configure them, this

Spent the weekend at Starbase. Never thought building something like this was possible. I drove to the Starship, got out of the car, and thought "This is the USA". When you see the Starship, the entire SpaceX factory and people working there 24/7, you truly feel anything can

Nobody in the app space explains this. Lesson dropping today 👇 App Store Ads Series #2: How to steal your competitors traffic with a low budget Brand Conquest Campaign

After the App Mafia "fiasco" everyone is building their own thing, so I guess I have too. I opened an X community to discuss App Drama. Join here: x.com/i/communities/…

What's stopping you from shipping like this? Build, take risks, launch, iterate, repeat! Starship makes everyone realize the bar isn't high enough, you can do more.

Here's my unfiltered take on the App Mafia: - Focus on "profit" over "revenue". - Personal brands equal influence, well utilized influence means income. Build a personal brand after visible success. - Remember, downloads don't mean revenue. Most apps have poor monetization