It's time for #OOH to embrace automation beyond programmatic, as Maarten Dollevoet, Chief Revenue Officer at Broadsign, rightly points out in this article. The future of OOH hinges on our ability to embrace automation. oohtoday.com/automating-ooh…

This campaign by WPP Open X and Ogilvy, is a visually striking tribute to Coca-Cola’s globally recognized glass bottle. The campaign uses innovative DOOH where the bottle's shadow dynamically reacts to the sun's movement throughout the day. creative.salon/articles/work/…

OOH's true impact is often undervalued in the world of advertising metrics. But as AI reshapes the landscape, it's crucial that we rethink how we measure OOH's effectiveness and ensure it earns its rightful seat at the digital advertising table. thedrum.com/open-mic/rethi…

An exemplary commitment by Smart Media Group to net zero by partnering with Green Acres. This collaboration will drive real, local impact, aligning cutting-edge #DOOH with a robust #sustainability strategy. outsmart.org.uk/keep-up-to-dat…

Programmatic #DOOH is rapidly transforming the #OOH landscape, and Mark Bucknell's insights, from JCDecaux’s online discussion forum, provides an invaluable guide to making campaigns excel. thedrum.com/open-mic/what-…

A great article by Richard Bon, highlighting some of the key takeaways for #OOH at this year’s #Cannes. The consensus on the Croisette is that the channel consistently delivers sharp concepts and confident executions that thrive in the real world. uk.themedialeader.com/cannes-2025-re…

A very interesting read by Lindsay Rapacchi, that challenges minimalist OOH campaigns. The piece argues that their success often stems from simply getting the fundamental principles of poster design right – something many campaigns unfortunately miss. marketingweek.com/ooh-distinctiv…

The World Out of Home Organization has released its 2025 Global Expenditure Survey, with insights into OOH's performance worldwide. According to the findings, 2024 was the best year to date for OOH media globally, with forecasts projecting continued growth in 2025. worldooh.org/news/woo-globa…

This article makes a compelling case for the symbiotic relationship between #OOH advertising and other media channels, particularly TV. OOH isn't just surviving; it's thriving as the essential partner that amplifies overall campaign effectiveness. uk.themedialeader.com/ooh-the-hype-m…

This campaign by Lenovo and Formula 1 is a perfect example of how to execute a memorable and unmissable #OOH immersive experience. It takes OOH beyond a simple advertisement and turns it into a monumental, shared moment. campaignlive.co.uk/article/lenovo…

#OOH campaigns that highlight real-world challenges are always close to my heart, and this campaign for 세계자연기금 한국본부 is a powerful example of how OOH can be used for real-world responsibility, highlighting global challenges with striking visual impact. campaignbriefasia.com/2025/07/22/wwf…

In a media landscape that's more fragmented and cluttered than ever, reaching #GenZ effectively is a major challenge. The solution is to strategically pair #OOH and social media as a dynamic duo, bridging the gap between offline and online experiences. uk.themedialeader.com/ooh-and-social…

In an industry driven by impressions and reach, it’s easy to forget what truly builds lasting brand loyalty: 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴. Shifting from a sales mindset to storytelling is a competitive advantage that no algorithm can replicate. entrepreneur.com/growing-a-busi…

Love this unmissable activation for #PUMA by DUDE London. It’s a perfect example of a creative and unmissable OOH campaign. By using an iconic landmark, the campaign created a public event that was hard to miss. lbbonline.com/news/PUMA-Prem…

Great to find out that World Out of Home Organization is partnering with Ad Net Zero to refine the Global Media Sustainability Framework (GMSF). This collaboration aims to ensure the framework accurately measures greenhouse gas emissions across all #OOH formats. media4growth.com/new-trends/sus…

Very interesting article that discusses how #OOH is evolving with technology to offer new and effective ad formats including roadside, travel, interactive 3D and programmatic, making it more dynamic, engaging, and integrated with our lives. uk.themedialeader.com/ooh-is-enjoyin…

FIFA is turning to #OOH for the 2026 World Cup, proving that global live events are a prime opportunity for the medium. This move highlights how OOH is becoming essential for connecting with audiences and creating a sense of shared cultural excitement. thedrum.com/news/2025/08/2…

It's clear that programmatic #DOOH is becoming a central part of the modern media mix. Its transition from a concept to a powerful tool for building awareness, engagement and conversion shows that it's essential for any modern marketing strategy. vistarmedia.com/blog/forces-be…

Wishing everyone a wonderful Christmas and all the best for a happy, healthy, and successful 2026! 🎄

As we navigate 2026, the rapid expansion of #AI in advertising is making a real-world presence more valuable than ever. #OOH is uniquely positioned as the human medium because connects people where it matters. thedrum.com/industry-insig…