Exciting times at the Digital Analytics Summit 2023. In a few minutes we will officially kick off the day! 🚀 Let's embark on a day of learning, growth, and innovation! #DigitalAnalyticsSummit #Analytics #DataDriven #KeyMetrics #Innovation #Networking #DataAnalytics #DAS2023

Ibrahim Elawadi just shared his insights about measurements of both tangible and intangible values of Digital Analytics. #das2023

Peter O’neill started in Augusts as director of Digital Analytics at Decathlon. He shared interesting challenges and opportunities. Looking forward to your update next year already! 🌟 📈 #das2023

Thanks Margot Rozendaal, for sharing cases and insights about how DPG investigates drivers as app use and news letters that increase online engagement 🫶🏼🚀 #DAS2023 #DPG

Super interesting to hear about real time reporting in GA4. Thanks Matteo Zambon for your hands-on presentation! #DAS23

Great talk from @jillquick and thanks for providing useful tips to make data measurement more effective! #DAS23

🚀 Exciting to hear Stefan Leever discuss the brand new digital analytics platform implemented by Rabobank! 📊#Rabobank #DigitalAnalytics #Innovation #DAS23

Thanks Derek Ooi, for sharing your knowledge about mobile app attribution! 📱 Vere useful tips! #DAS23

🌍 Inspirational closing keynote at #DAS2023 by Parvathy K Krishnakumari, highlighting the power of analytics for a better world. 📈 Let's harness data for positive change, from sustainability to social impact. 💪 #DataAnalytics #BetterWorld

🙌 Big thanks to the organizing committee for making #DigitalAnalytics2023 a fantastic event! The day flew by, and we're already looking forward to next year. 🚀📊 #DAS2023 #DataAnalytics #SeeYouNextYear

The 2024 DDMA Digital Analytics Summit is about to kick off. Stay with us for updates throughout the day! See you all soon! #DAS24

Marlous Been is starting us off 🚀

First keynote of the day: Simo Ahava giving us an overview of the turbulent year we’ve had in the field of data & analytics. #DAS24

Is server-side tagging really about collecting more data, as many claim? Or is it more about gaining control? Simo poses this question during his talk at #DAS24.

Brenda van den Berg (KPN) shares how KPN is using AI to boost their digital analytics strategy! 🚀 #DAS24

Timo Rietveld giving us a behind-the-scenes look at how HEMA built its GA4 framework in BigQuery. #DAS24

Generative AI offers incredible potential for digital analytics, but it also comes with a host of challenges and considerations. Martin Broadhurst lists the pros and cons of using generative models in the context of website performance analysis. #DAS24

“Why aren’t we incorporating more cinematic storytelling into our data presentations?” Lea Pica 🏳️‍🌈🇺🇦🌿 asks, guiding us through five key principles from the world of film to achieve this. #DAS24

Martina Karakoleva giving us some use cases of their implementation of AI. Short conclusion: AI gives analysts a lot more focus time 🕣🙌🏼 #DAS24

Final keynote: Rogier Noordman from PSV⚽️. How the footbal club uses data to become champions 🏆 #DAS24