Last week, my 21-year-old brother casually said to me: “I think I’m gonna buy a copywriting course from a guy I follow on TikTok… Seems interesting.” I was shocked. He’d never shown interest in this stuff. But I saw it as an opportunity. I’m no Gary Halbert. But after 3

3 Free Resources To Start A Daily Copy Work Practice As A Copywriting Newbie A letter to my brother who just started learning copywriting from scratch. If you want to learn copywriting as quickly as possible, you need to do copy work. Copy work is the fastest, most effective

Earlier this year, my wife and I decided to build a side business together. One of the biggest challenges we’ve had so far? Setting boundaries so we don’t talk about the business (or business-related stuff) all day long. We love building together—but we also don’t want to lose

I’ve worked with creators with huge email lists. I’ve also worked with creators with small email lists. What's crazy: Some of my “small list” clients make more money than those with bigger lists. Quality does matters when it comes to monetizing your list.

It’s been officially 10 days since I moved from Texas to Arizona. My favorite part so far? The early sunrises. Hard to beat a morning deep work session with this view.

Email marketing tip: Add a "profile picture" to the email address you use for sending your newsletters. It's an easy way to: ✅ Make your emails feel more "personal" ✅ Stand out in a crowded inbox ✅ Increase your open rates The best part? It takes less than 5 minutes.

Sales email copywriting tip: Always add a countdown timer to the top of your “last chance” emails. It’s a great way to: 🔸 Avoid timezone confusions 🔸 Create more urgency to take action 🔸 Boost click-through & conversion rates Give it a try next time you launch a new offer.

3 easy upgrades you can make to get more clicks on your email CTAs: 🔸 Inject social proof 🔸 Make the ask more specific 🔸 Increase your "click surface area" (by adding an image) Here's an example:

5 simple email flows every course creator needs: 🔸 Lead magnet nurture flow 🔸 Post-lead magnet sales flow 🔸 Abandoned cart follow-up flow 🔸 Evergreen newsletter nurture flow 🔸 New paid customer onboarding flow This is all you need to run a 7-figure digital business.

I’ve been lifting weights consistently for 5+ years. ​ But in December 2023, I got a major reality check. ​ As the year was ending, I was curious what my body fat percentage was. ​ I knew I wasn’t in my best shape ever. ​ But I definitely didn’t think I was at almost 30% body

Afraid of your newsletters landing in spam? Here's an easy to way to improve your email deliverability: Give your readers an incentive to reply to your emails. For example: At the end of my newsletter welcome email, I offer 2 free bonus resources. The result?

One of the easiest ways to *delight* new email subs: Record a short Loom video & add it to your newsletter or lead magnet Thank You page. It's a super underrated way to make a great first impression & instantly build trust with new readers.

Landing page copywriting tip: Add tangible social proof *above the fold.* Most people won't scroll & read past that initial section. Which is why it's crucial to have all the essentials at the top—including social proof. Tiny upgrades often have a great impact on conversions.

The 5 essential emails every info-product sales sequence needs (to maximize conversions): 🔸 The “FAQ” Email 🔸 The “Before/After” Email 🔸 The “Last Chance” Email 🔸 The “Everything Inside” Email 🔸 The “Why Others Have Joined” Email

The average course creator doesn’t understand this: ​ Most email funnels do NOT have great conversion rates from the start. ​ Which is why... ​ Every week you should spend 30 mins analyzing your: ​ 🔸 Landing page opt-in rates 🔸 Email open & click-thru rates 🔸 Overall funnel

My last 3 lead magnet landing pages have an average opt-in rate of 60%. ​ Here're my 7 rules for high-converting landing pages: ​ ~~~ ​ RULE #1: The Rule of 1 ​ There's only ONE thing you can do on my landing pages: ​ Opt-in or bounce. ​ There's no navigation bars, blog archives,

The easiest email marketing upgrade you can make: ​ Add a "profile picture" to the email address you use for sending your newsletters. ​ It's a powerful (but low-effort) way to: ​ ✅ Make your emails feel more "personal" ✅ Stand out in a crowded inbox ✅ Increase your open rates

This week I ran an email marketing experiment. ​ And the results completely blew my mind... ​ Here's the thing: ​ I've always "known" that the PS is one of the most read sections of every email you send out. ​ But, I've never challenged this assumption. ​ I just heard it one