#B2B #content isn’t starved for ideas; it’s starved for narrative discipline. Great insight + polished copy isn’t enough. Step back, name the shift, surface the tension, and your story sticks. forbes.com/sites/rheawess…

So many businesses throw millions at #CX tools, only to ignore what truly drives satisfaction: employee experience. A valued team delivers, even with imperfect systems. No platform beats empathy, and when it starts internally, customers feel the difference.

Workplaces talk a lot about #accountability, but I find that sometimes, what they’re really applying is pressure. Pressure says “Don’t mess up.” Accountability says “Let’s learn and do better.” Great teams don’t fear mistakes. They learn fast, adapt faster, and move forward.