There are only a few key steps to creating a successful rebrand. Yet too many businesses turn to big-name firms with too many cooks in the kitchen to rebuild their outdated brand. That’s inefficient, full of smoke and mirrors, and overpriced. There’s a better way:

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Making millions isn’t the answer to your problems. Helping millions is.

Entrepreneurs who fail to grow long-lasting brands fail for one reason:

Too many focus on the "STINC" in DISTINCTION instead of the "UNITY" in OPPORTUNITY

Be stubborn on the WHAT: Who you help. Why you do it. Be flexible on the HOW: How it’s done, How you solve the problems, How you pivot. Methods may shift. The reason why doesn’t.

The most common difference between winners and losers. Winners don't have "I quit" in their vocabulary.

Anyone in the service business can often come to the conclusion that they’re selling "progress." What we are actually selling is “Direction.” Because without direction, progress is impossible. Clear-cut direction that makes progress possible. Here's why:

There’s lots of noise in today’s market. How to stand out? You have two choices: 1. Add to the noise. This is costly, unsustainable, and doesn’t work. 2. Rise above the noise. When you rise above the noise, you're no longer drowned out by the competition.

The greatest leaders, entrepreneurs, athletes, artists, creators, innovators, and authors had ONE thing in common: The ability to communicate, inspire, and take others on a journey to embrace a new idea. To embrace what was previously thought of as impossible.

There’s lots of noise in today’s market. How to stand out? You have two choices: ⬇️

It seems most entrepreneurs have drunk the kool-aid of “I have to be on 24/7, putting out 75 pieces of content daily, after a freezing a.m. shower, followed by a smoothie made from rare mushrooms, caffeinated vegetables, and pea protein powder.” Is there a less frantic way? 🧵

I LOVE working with companies that are ready to turn wandering eyes into heat-seeking missiles of desire and want.

“If disruption is the great equalizer, complacency is the grim reaper.”

How do you tell if a brand and its story are done right? Simple: customers think of “your brand” as “their brand.”

Sometimes mastering your craft is the worst thing you can do for your business. Take Steve Griggs, one of New York’s premier landscape designers. It wasn’t what Steve was doing that stood in the way of him growing faster. It was what he wasn’t doing. 🧵

The art of differentiation is the art of “noise-canceling.” Say less. Get heard. Sell more.

The most costly mistake in business? "It's just a blender." NutriBullet said no. Called it a "Nutrient Extractor." Built a $500 million empire. Here's the genius nobody talks about: They didn't invent anything. They renamed everything. And made millions believe they were

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