Dave Castell (@davecastell) 's Twitter Profile
Dave Castell

@davecastell

Digital innovator, branded entertainment,musician; Global Partnerships,Content&Tech | Director @Skytv, ex @TheTradeDesk, ex @Channel4,@AOL,@Microsoft, @Nokia

ID: 84978580

linkhttp://www.sky.com calendar_today25-10-2009 01:12:47

641 Tweet

305 Followers

831 Following

Dave Castell (@davecastell) 's Twitter Profile Photo

Cutting through the webinar mêlée: Brands and advertisers need a new playbook for 2020 and beyond. Find out more at Groundswell, The Trade Desk's Digital Marketing Festival on September 22-24: bit.ly/3hToDeq #TTDGroundswell lnkd.in/dqQBpfx

Dave Castell (@davecastell) 's Twitter Profile Photo

Reinventing the streaming playbook: find out how Disney Streaming Services switched up their strategy to better market their streaming service in ‘the new normal’. #TTDGroundswell lnkd.in/dsn-mkg

Dave Castell (@davecastell) 's Twitter Profile Photo

Is Netflix’s pandemic party coming to an end? Thanks to City AM for the opp to comment about growing consumer reluctance to spend big on streaming as the time comes for ad-funded competitors to shine buff.ly/37uZO6t

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Joining the OIympian streaming races: Discovery+ is set to launch in Jan 2021, with the ad funded catch up format potentially making all the difference to gaining headway in the hugely competitive European streaming and Connected T…lnkd.in/dh6Jscc buff.ly/3qlGu2h

Dave Castell (@davecastell) 's Twitter Profile Photo

Read why The Trade Desk's SVP of EMEA Philippa Snare predicts Connected TV will be a central part of media planning in 2021. #WeAreTheTradeDesk lnkd.in/di3RMzY

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The Washington Post adopts Unified ID 2.0 and will also make it available to 100+ other online publishers via their Zeus platform. Read more: #WeAreTheTradeDesk lnkd.in/dzAQaYy

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What is measured,...can be managed: how to measure Connected TV alongside existing linear strategies in the new The Trade Desk Edge course: bit.ly/33S7WuW #TheTradeDeskEdge #WeAreTheTradeDesk lnkd.in/dnZSbPf

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Read why The Trade Desk's ANZ General Manager @Bayesman believes 2021 will be the year of harmonizing audience targeting and measurement across devices. #WeAreTheTradeDesk lnkd.in/d4_scmA

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Return of the Mac (APAC): The Trade Desk's latest case study on how OMD APAC and Gojek achieved a staggering 6x return on advertising spend for a Lunar New Year campaign. ​ lnkd.in/dF92CRR

Dave Castell (@davecastell) 's Twitter Profile Photo

The US Connected TV strategic bigger picture: Connected TV is the top choice for marketers looking to reallocate campaign budgets, according to The Trade Desk's Future of TV Report. Read more about the findings in Forbes: lnkd.in/d5Btegw

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'Connecting' the dots - the future of shopping, advertising and marketing: we're excited to team up with Walmart Connect as they launch a new digital advertising platform powered by their valuable shopper data. Read more from CNBC: lnkd.in/d-CaRa3

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Currently on stream in Europe -: Ad-supported streaming services are on the rise. Read how consumer TV habits are evolving around the world lnkd.in/dSsucgh

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Future of identity and advertising, in partnership. The Wall Street Journal reports on how Publicis Groupe and Epsilon are working with The Trade Desk to power a new vision of internet identity. lnkd.in/dpYvwR8

Dave Castell (@davecastell) 's Twitter Profile Photo

Absolutely delighted to get behind the announcement for this game-changing partnership in Europe (not to mention globally) for multi platform streaming and Connected TV with Sky Media and The Trade Desk - onwards and upwards for th…lnkd.in/dZ-dzjE lnkd.in/dixWExP

Dave Castell (@davecastell) 's Twitter Profile Photo

Game changer in connecting the dots for brands, broadcasters and premium content via the smartest technology in European TV: TF1, France’s largest broadcaster continues the revolution, partnering for programmatic. The future is segmentée! lnkd.in/gfwqQ66K

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The ever-mindful mouse in the global streaming house: could huge continued growth and investment in SVOD for Disney ultimately presage more AVOD growth across the board for canny consumers? Thanks to The Drum for the inclusion lnkd.in/eRa5Vgsv

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Thrilled we can announce The Trade Desk is partnering with The Ozone Project at an incredibly important time for trusted journalism and premium editorial content globally. lnkd.in/e8ZQXRzD

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Delighted to be speaking at this great Royal Television Society event with some fantastic co-panellists Discovery's Katie Coteman, Paramount's Dan Fahy, Stella Artois' Tom Harris and chaired by Campaign Magazine UK's Gideon Spanier…lnkd.in/eBhqYNTX lnkd.in/eU_WEUPv

Dave Castell (@davecastell) 's Twitter Profile Photo

What’s next for this golden era of original digital global entertainment, brands leveraging and interacting with data-rich content and consumer streaming services? Arguably, the future is choice for all – those that straddle subscr…lnkd.in/ew4GW6BN bit.ly/3yoA5bk