💡 In 1942, 8 hours of sleep was the norm. Today, people get an average of 6.8. New research and the $411B toll this costs the US each year has people finally "waking up" to its importance. Think the meditation industry is big? Try a TAM of literally every person on earth.

“When I see that readiness and that sleep score high, it just gives you confidence.” - Chris Paul ŌURA has empowered our teams and players with more game-changing sleep and recovery insights.

I happened to be in Stockholm on this globally historic day when Sweden and Finland submitted their applications to NATO. @ Gamla Stan, Stockholms Län, Sweden instagram.com/p/Cdw7DD8rld-F…

We’re proud to announce that Oura has been named to CNBC's #Disruptor50 list, joining private, venture-backed companies valued at more than $552B combined. Check out the full list here: cnb.cx/3G3rC0T #withOura #OuraRing #Oura #healthtech #wellness

"Clear writing gives poor thinking nowhere to hide." —

The New York Times featured the Gucci x ŌURA Ring, highlighting how technology is seamlessly integrating into refined, everyday wear. nyti.ms/3Q2aIDa #ouraring #oura #healthTech #wellness

Anthony Vennare at Fitt Insider put together a compelling synopsis of how our "toxic food environment" comes at an enormous cost. Consumers want and demand better foods, but access and education are lacking. #FoodSecurity #healthylifestyle #HealthyLiving insider.fitt.co/issue-no-203-k…

One science-backed way to improve your daily #mentalhealth: try to incorporate regular #exercise into your routine. Studies show that physical activity can help reduce symptoms of anxiety and depression, improve mood and cognitive function, and promote overall well-being.

Don’t ask how people are doing, ask how they are sleeping. You’ll learn a lot more.

What do Snoop Dogg and Martha Stewart both recommend as a holiday gift? An ŌURA of course! (Snoop says he can't live without it) #wearable #wellnesstracker #wellness #healthTech elle.com/fashion/shoppi…

At ŌURA, we are relentlessly focused on #sleep. It has a profound impact on #Mentalhealth, #stress, #productivity, #weightloss and more. In 2022, Oura members averaged ~7hrs. 86% of members say Oura has helped them improve their sleep duration and 88% improved their quality!

Did you know that getting enough sleep can actually help with weight loss? When we sleep, our bodies release hormones that regulate appetite, so getting a good night's rest can help curb cravings and make it easier to stick to a healthy diet. #sleep #weightloss

How well you slept last night and when you felt sleepy to go to bed, and how you felt on waking are MAINLY controlled by how early and how much sunlight you viewed before 10am in the preceding 2-3 days. Other factors matter but that’s the biggie folks. Non-negotiable biology.

Ad CPMs down 15% YoY (per Statista) amid a broad pullback in spending by consumer companies. This reduces customer acquisition cost for stronger consumer #growth companies who will take advantage of this to drive higher unit economics and solidify their competitive advantage.

This great Bloomberg article highlights how critical HRV is and how this incredibly useful data is now available to so many people using devices like the ŌURA. bloomberg.com/opinion/articl…

Here's a science-backed tip for improving your daily mental health: make time for social connection. Research shows that strong social support reduces loneliness and isolation, and improves overall mental health and well-being. #mentalhealth #socialconnection #ouraring

There are currently ~1,200 private companies valued at $1Bn+ globally, but typically there are only about 20-30 VC-backed exits of $1Bn+ companies via M&A/IPO annually. At that rate, only ~20% will exit over the next decade, assuming they have the funding to get there.

New definition of a "unicorn": $1 billion in revenue--not valuation--AND double-digit EBITDA margins.