Last year at Füm’s executive offsite we set a goal to 3x our revenue while maintaining our profitability. We 3.5x! Its incredible what a team can do when aligned around a strong mission, with clear objectives, and a great product!

If you’re kinda successful in DTC you know what a look-a-like brand is.. and usually they’re bad, right? But for Füm they’ve been helping us establish the flavored air category. Do more than make a new product, make a new category, and even competitors can be a help.

There’s a lot of Facebook complaining, so let’s see if your store can top my current: Füm had our ad account hacked, the hackers spending 200k over night in Sept. FB said they’d remove the charge, they didn’t, and we’re still waiting for their credit to be applied to the

Quick question 🙋🏼‍♂️ #dtc I’m redoing Füm’s welcome flow. What’s your thoughts/augments for email cadence? How much time should be between these first emails?

Do legs Monday, less people using the machines… 💁🏼‍♂️

Don't miss out on this chance to win! 🤯 ⭐️

Recently Füm has had issues with bot traffic in our international markets, like our CAD has more traffic than our USD. Currently looking at solutions like EDGEMESH. I’ll keep things updated on how it goes. Any other recommendations?

We’re getting ready to launch Füm into the EU. Very stoked about the potential, data that shows customers are buying there. My strategy is to break EU into 4 markets at the start: 1. Germany 🇩🇪 2. France 🇫🇷 3. Netherlands 🇳🇱 4. Rest of EU 🇪🇺 Thoughts?

Some minor data ⛏️ on sales coming from applovin at Füm: 1. Customers are older. 50-60+ 2. Spend more. 25%+ AOV 3. Coming from mobile games. 4. Less crossover attribution. 5. Quitting Smokes over vapes Considering building a specific lander, will share more details..

TikTok ads really showed up this Nov into BFCM, we're up 150% in spend, and 289% ⬆️ in conversion value. Beating Meta, AppLovin, Google... Interesting. Will share more once I do a bit more of a deep dive into why.

I was 2.75% off my November projections... That's impressive.🤯 1.53% off on Avg. monthly projections for the year. When I first started projecting I had no idea how to do it. Now I've developed a method that's cookin'! 🍳 I may share my method if people are interested.

How does one get better ROAS and scale their Facebook ads 🤷? ➡️ Get more revenue per user. Seems obvious but day after day when advising brands here’s what I’ve noticed they’re not doing that’s leaving money on the table here. 1️⃣ Have a clear main seller. Don’t split focus

Had to redownload shopify on my phone and forgot to turn notifications off…. What a confidence boost 😂. The phone is buzzing. Sure cpa could be a little lower but look at all those sales…. 🤩

#starship blowing up over us while on a cruise. At first we didn’t know what we’re looking at.

Füm is looking to hire an International Markets Manager. Let me know if you know any good candidates.

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It's finally here! Start with Zero. 👊 Link in bio. #tryfum #thegoodhabit