79% of voters had made up their minds before September - but 70% of campaign spending came after Labor Day. Independents, Hispanics, Black Men, Union households, & Gen Z were among the later-deciding demos.

#1 most common campaign contact reported by voters? Text message. 70% of all voters, and 73% of Independents, recall receiving texts from political campaigns in 2024.

We’ve seen some other post-election polls and let’s just say…reports of TV’s death are greatly exaggerated. TV reaches a majority of all voters – and voters A55+ (counting half the electorate) report watching Live TV more than streaming.

The podcast election...a majority of voters listen to podcasts weekly and almost 1/3 listen to at least 2 hours per week. Among Men 18-54, podcast reach climbs to 59%. Top podcast genres: news & politics, comedy, history, religion, true crime.

🏆 Excited to share that National Media Insights has been named a FINALIST for 3⃣2⃣ Reed Awards! Thanks to Campaigns & Elections for the recognition, and congratulations to our team & clients for making it possible.

Thanks to Campaigns & Elections for just now notifying us we are in fact a finalist for 35 reed awards!!

On stage at the 2025 Reed Awards panel on Convergent TV and Audience Targeting, our founding partner Mark Davin Harris broke down how football helped us reach key voters—and how streaming, texting, and mail work together when campaigns get it right.

Incredibly proud of the entire Dave McCormick for US Senate team including the amazing Brad Todd and his team at OnMessageInc for winning "Best Bare Knuckle Street Fight" at the Campaigns & Elections Reed Awards! A great night for @coldspark.

ColdSpark is proud to have played a leading role on the Dave McCormick campaign—bringing home 6 Reed Awards alongside OnMessageInc and National Media Insights. A true team effort behind one of the most successful and historic campaigns of the cycle. #Reeds2025

Proud to announce we've won 🔟 Reed Awards! 🏆 Including 7 for our work on Dave McCormick's campaign with OnMessageInc & ColdSpark, 2 for our contextual product with Samba TV, and 1 for our cross-screen planning tool. Thanks to Campaigns & Elections and to our incredible team & clients

Here we go! adtechradar.com/2025/04/08/nat…

Great chat with RealClearPolitics check it out tonight at 6pm on POTUS SiriusXM 124 👀

Had a fun chat with RealClearPolitics yesterday about advances in advertising and political campaigning… including the launch of KPI (kinetiq political insights) check it out 👇🏻👇🏻👇🏻) youtu.be/Lpo9OmYBwdw?t=…

Gotta love a bubble chart! Pope LEO is a move to right, but still historically leftward leaning despite being nearly straight down the middle of religious ideology!

Last week I heard Dave McCormick & team talk about mentors who believe in you. Today I’m back at The Broadmoor—where Dennis Ralston who decided to believe in a gawky kid from Springfield half my life ago. Who can forget “Australian rules” play fair and hard but give what you

Abigail Spanberger (D) up with her first TV ad for #VAGov today. #vapol

Proud of the team for another round of wins! And what an honor to be a part of the Campaign of the Year helping Senator Dave McCormick!! Now it’s time for NYC > London Board Meeting > WMSF, here we go!