Instagram now lets users re-share any public Story — giving creators and brands a simple way to boost reach. socialmediatoday.com/news/you-can-n…

MUG Root Beer goes after Gen Z with a quirky holiday drop — a “Daddy’s Home” cologne bundle on TikTok Shop. marketingdive.com/news/pepsicos-…

TikTok’s latest updates emphasize collaboration and connection using new Shared Feeds, Shared Collections, and holiday greeting cards now available in-app. socialmediatoday.com/news/tiktok-la…

Denny’s celebrates National Maple Syrup Day with "Sticky Kicks"; a bold collectible shoe with transparent syrup-filled panels. adage.com/creativity/wor…

Meta adds AI-generated post summaries to Instagram posts in Google search to help their ranking. socialmediatoday.com/news/instagram…

Honored to support the Chesapeake Bay Trust for nearly 15 years as they work to protect and restore the natural resources of the Bay watershed. Grateful for their trust and partnership as we help elevate their mission through thoughtful marketing.

Home Depot launches a Creator Portal to streamline influencer partnerships and tap deeper into the creator economy. marketingdive.com/news/home-depo…

Zola skips celebrity hype, spotlighting a real Taylor and Travis in its “Wedding of the Year” campaign. marketingdive.com/news/how-zola-…

Meta tests limits on Facebook link posts for non-verified accounts. socialmediatoday.com/news/meta-cons…

Helping clients strengthen their digital presence and generate real, measurable results is at the heart of what we do. Our partnership with CTI has been a fantastic example of strategy, collaboration, and execution coming together to drive impact.

Instagram now limits hashtags to five per post and Reel, pushing creators to use fewer, more relevant tags as the platform shifts away from hashtag-driven reach. socialmediatoday.com/news/instagram…

LinkedIn’s new Year in Review gives users a personalized recap of their connections, posts, skills and activity from the past year. socialmediatoday.com/news/linkedin-…

Merry Christmas from all of us at The Cyphers Agency! We hope the holidays bring you warmth, connection, and moments that truly matter.

Athletic Brewing brings "Athletic January" campaign back for Dry January, this time partnering with OpenTable to connect diners with locations that serve the brand's NA brews. marketingdive.com/news/athletic-…

IHOP turns a common fantasy football loss punishment into a celebration and opportunity to promote its value offerings. marketingdive.com/news/why-ihop-…

SEO in 2026 is about more than rankings — it’s about being the answer. AI is changing how websites get discovered. AEO and GEO help ensure your site shows up when users search with questions. Get ahead of the SEO shifts coming in 2026: thecyphersagency.com/seo-trends-for…

Jim Beam’s latest campaign brings a lighthearted take on football frustration, enlisting Kenan Thompson to help fans “refresh” the season. marketingdive.com/news/jim-beam-…

Kellogg’s puts Raisin Bran on the Super Bowl stage, using humor to highlight fiber and digestive health. adweek.com/brand-marketin…

Pizza Hut taps into football culture, using Tom Brady to headline its “Pizza Before the Hut” campaign. marketingdive.com/news/pizza-hut…

Lowe’s joins Cinemark for National Popcorn Day; a fill-your-own popcorn event built around its iconic bucket. marketingdive.com/news/lowes-pop…