Lesson #7: Choose equity in yourself over the security of an established brand. The establishment is overrated. Choose upside in yourself. You’ll attract like minded people. People that want to be pushed and leave their imprint on the world vs. being cogs in a machine.

A big mistake founders make is thinking that the purpose of a deck is to get people to invest. The truth is that whoever is reading your deck is likely distracted/not interested. Your job is to stand out, and make them excited.