Chris Vanderhook (@cvanderhook) 's Twitter Profile
Chris Vanderhook

@cvanderhook

Co-Founder & COO @ Viant. Co-Founder @ XUMO. Steward of Myspace. Family & Baseball for fun.

ID: 42948767

calendar_today27-05-2009 19:05:49

259 Tweet

739 Followers

390 Following

Chris Vanderhook (@cvanderhook) 's Twitter Profile Photo
Chris Vanderhook
@cvanderhook

6 months ago

A great reminder about the 95/5 rule in marketing. I would bet that more than half of digital ad spend is trying convert the 5% of people who are already in market. Wild.