Awwww!

Seeking status + Near miss effect combined

What do you recall about your college days? or your first date? or the last movie you watched? Most of it must be blurred. Why? We don’t remember “average moments” like a video recorder. We remember experiences as a stitched set of defining moments. The peaks. The pits. The

Went to SPC’s Bharat Demo event yesterday and realized many Consumer Founders were already a part of Curious Cartel (Human Behavior) All of us kinda gathered in a circle and exchanged experiences on building consumer products and leveraging human psyche I think it’s time to soon organize a

Another one, this time by IISc Bangalore

The joy of bridging the gap b/w the startup world and consumer psychology hits different! A Cartel member reached out today, she’s a Behavioral Designer with a Masters in Behavioral Sciences If you want to be part of the next gen consumer vitamin products in India, join

I was really excited about this one, many woah moments

Is your product stressful enough that users will pay? Let’s decode this. Humans survived because we could imagine the future. But imagination came with a cost: anticipatory or psychological stress. Acute physical stress helped our ancestors escape lions. Chronic psychological

List of Books on Human Behavior and Applications: Evolution - The Elephant in the Brain - Behave - The Selfish Gene - ⁠Evolutionary Psychology (David Buss) - ⁠A billion wicked thoughts - ⁠Oxford Handbook - ⁠The Evolution of Everything - ⁠Red Queen - ⁠Consuming Instinct

And the first one’s here 😌

Product management is the art of the writing the least amount of code for the greatest benefit to your users.

From Shakespeare’s “All the world’s a stage” to YC’s “Uber for X” startup shorthand, Metaphor has been our cognitive bridge between the physical and the abstract, allowing us to map one domain onto another. Metaphor predates language. Its a mental upgrade on our brain’s

What’s common between your gym mirror and Duolingo’s widget? They both prompt action, be it a physique check or a quick lesson. Triggers (cues/prompts) are our lazy brain’s shortcut for automating repeated behaviors. Evolutionarily, they helped us conserve effort and respond to

Ever wonder why people scroll for hours right before sleeping? It’s called “revenge bedtime procrastination”, and ~300 hrs/yr are wasted on it. It’s a way for people to compensate for an obligated, controlled day and regain autonomy. The feeling that you deserve one last slot

We’re crossing 2000 members by next week! 🔥

Tanay Kothari For folks looking to brush up product psychology, we are making Curious Cartel (Human Behavior) to be that place in India

This Valentine’s started differently! Finally got to pick his brain on consumer vitamins and the kind of founder it takes to build them We jammed about Curious Cartel (Human Behavior), consumer behavior, & the future of religion One of my most energising chats so far! Thank you Sajith Pai! 🙌

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We’re in the era of fake romance: AI companions with zero fights, situationships shorter than reels, and romcoms promising soulmates on Prime. Somewhere in this chaos, we’ve forgotten what love actually is. In today’s Valentine edition, we bring to you “Beyond the Spark:” an

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