tobi lutke Shopify just be casually solving all big problems merchants face

From now on instead of saying "stay present"...I will be using the terms 😆 "stay focused on the occurrent behavior"...[as it] is what actually happens in a time and place, not what was potential or predicted behavior. mck.co/3c4SdLW via McKinsey & Company

I'm excited to share about a project I've been working on for 3 months now - Introducing Shopify Editions - shopify.com/editions/summe… - a collection of product updates across Shopify - check it out and let me know what you think!

Woah, Shopify editions is here! It encompasses tons of new product updates and a 🔥 video from our marketing team. ✅Hot Tip: Try out DEV mode on the site >> shopify.com/editions/summe…

3YO: "Mommy, I feel like you have a magic phone" me: what makes it magic? 3YO: "It's just because the videos keep turning on" I mean, she's not wrong.

Another star of the Shopify ecosystem is trading public. Congratulation!

Thanks to Nikunj for making this photo available on Unsplash 🎁 unsplash.com/photos/red-flo…

Shopify's Summer ’25 Edition: Horizons Amazing new theme, MCPs for everything, and so much more, some of my favorite updates in 🧵

We’re adding the option of NYC and Bellevue (Seattle) for Summer 2026 internships. Work on real problems and ship to production. 🚀 Unlimited Claude Opus budget.

The AI memo has been extremely successful inside of Shopify. People all over the company have built remarkable things in response to it. One of my favorite is Scout, built by a small team outside of R&D! Scout has indexed hundreds of millions of merchant feedback items from

The hype around Gumloop internally cannot be overstated. Incredible build team getting in weeds with all of us. Bright future ahead.

Surround yourself with friends who randomly spend their time thinking about how you could be more successful, and do the same for them.

We have completely reimagined Shopify shipping tools over the last year. More carriers, better rates, better bulk label support, duty prepaid labels and much more. Buyers love the detailed tracking experience in Shop app.

Vibe coded a wordle-style Corporate Jargon game between meetings today. What an absolutely outrageously fun time to work in tech 😆

Happy City of Toronto registration hunger games to all those who celebrate.

Keep thinking.

Why does every sales email I get exclude the name of the company they are reaching out from (so I have to check their email) and/or completely exclude a link to their website? 🙃

Scout is the best boi.