I've been having a lot of anxiety lately, and I've decided that it's almost definitely from being on X. This used to be a place to meet rad, interesting people. It's now a hellscape of conspiracy theories and dog water takes on the simplest of topics. I need a break.

Almost everything he says is embarrassing but this might be the most egregious.

Just checked out FLORA ©'s new website and I'm on the homepage! There's a whole case study here I didnt even realize it hah. Go show FLORA some love (and get 25% off for life 👇) dub.florafauna.ai/otherside

Many of you need to hear this: 'Brand' means nothing until it does. Under $10M/yr in revenue? Focus on your product. Over $10M/yr in revenue? Focus on your brand (assuming product is locked in) Product market fit before anything. Only then does brand become a growth lever.

10 years ago (before I had any clients) I was posting my $100K test results for free. 10 years later, and it’s still paying me back today. It’s the single biggest reason I’ve had success in my career: Giving w/o asking. When I connect with someone new, there are no such

If you only trust your ads dashboard, you might miss where real growth is happening. A great example comes from one of our recent campaigns, where: - CTV reported: 0.18 ROAS / $46K revenue. - MMM (the accurate data) revealed: 1.52x ROAS / $383K revenue. Fix your attribution

"Display ads don't work." Tell that to the millions of people who: - Read the news - Search up recipes - Browse content where display lives. Not everyone lives in a social media bubble. Display is how you reach those who use the rest of the internet.

Tylenol is putting on a masterclass on how not to handle bad PR right now. Not a single post, only automated replies. All of their replies are automated 'sorry, please call us' Tylenol is about to destroy a legacy brand in an unprecedented fumbling of social media management.

"over half of internet traffic comes from bots. 60% of users can't distinguish bot accounts from real people. Right now, we’re stuck sloshing around in the middle layers of the information hierarchy" Amazing analysis, because this is exactly how it feels

Marketers love giving their negative opinions on retargeting. Here’s my take (after managing half a BILLION in ad spend): "Retargeting just cannibalizes users who were gonna buy anyway." I think this is totally flawed. Marketers love giving their negative opinions on

I ditched everything in paid social to start my own agency because I was tired of walking on eggshells. - Account bans for no reason. - Algorithm changes overnight. - Spend disappearing into the void. My own clients were building castles on rented land. OTHERSIDE was my bet on

People that treat retargeting like wasteful spend don't understand consumer psychology. - People need 7+ touchpoints to buy. - They forget about you in 48 hours. - They browse when bored, buy when ready. Makes it easier thinking about it from a B2B context. You’re GOING to

We just ran a CTV campaign for an 8-figure health & wellness brand that reported $46,000 in revenue. The actual revenue was $383,567. (1.52x return & over 700% higher than what the dashboard said) It was the SAME campaign, budget, everything… But we got 2 completely different

Go grab this gifting playbook. I bet a lot of brands aren't thinking about this for Q4 and leaving a ton of money on the table because of it.

If Meta goes down before BFCM… (and you bet your ass it will) Your multi-million dollar projections for Q4 get snapped in half if you’re lucky. May the Meta odds be ever in your favour this year 🙏 If you dont want to gamble, let’s chat about diversifying your budget

A lot of my advertising knowledge doesn’t come from $500M in managed spend. It comes from the scrappy streetwear brand I started in a basement. It was called Shook. We ran it for a few years… Throwing parties, doing drops, experimenting with cut-and-sew. It was my first

Why retargeting ads are mandatory: (explained from a different perspective) If you wouldn’t ghost a warm lead in B2B sales… Why would you ghost your eCom buyers? People forget. They need nudges. That’s what retargeting is for. Simple.