every dataset is a hypothesis waiting to be challenged, not a final verdict. interrogate. iterate. improve. gmookie 🍪

🫳 ｡* ･｡ 🍪 * .･｡ 🫴

is that Krystyna 🍪 (cookie) and St3cu on the berlin wall graffiti? 👀 catch them irl at Berlin Blockchain Week 🐻➡️ June 7-22, 2025 this week and next week.

when picking kols, it’s not always about the biggest reach. it’s about the right resonance. one broKOLi analyst just did the homework for you, breaking down how to audit kols holistically.

sapien just pulled up to the snaps arena. a new cookie snaps campaign is now live w/ Sapien snap in.

the case campaign manager at company XYZ is running a 3 month campaign with one goal: drive wallet connections. 1 month in, the numbers are looking good. wallets are connecting, ads are running globally, dashboards has all the usual green arrows. but CAC? way too high. the

when you track vanity metrics but not real conversions: