Today I’m mostly mapping out content types. Takes ages to do it properly but it’s one of my more enjoyable tasks as a content strategist. Feels like putting order to content chaos.

Hi all the project people I’ve worked with over more than a decade. You know how I keep banging on about content hierarchies and you keep making wireframes?

I am doing a free webinar for felcityhunterx on 25 April about #ContentDesign and #DigitalTransformation. You are warmly invited! Reserve your place here: gathercontent.com/resources/putt…

Yep.

“A content strategist cannot live in a silo, no matter how broad or how laser-focused their responsibilities may be.” Kristina Halvorson has some thoughts on the ultimate #contentstrategy question. bit.ly/2K1HNPO

I reckon arranging content by its format, for example, forms, PDFS or videos, is the absolute worst. What do you reckon? Is there a time when that is useful to users? What are better methods? ellegeraghty.com/blog/2019/how-… #ContentStrategy #InformationArchitecture

Bring it on Michael Andrews!

Cracking the "cost of content" code. j.mp/2Os4y2q

🎉 THIS WEEK ONLY! For every ticket purchased, we’ll award a ticket through the Button Equity Scholarship. Make your registration make a difference! buttonconf.com

Always good to be reminded: "Without understanding functional business goals and user needs and preferences, content is just “nice to have”—or, worse, getting in people’s way."

And to announce even more of my fabulous co-hosts for Utterly Content... Elle is a total breath of fresh air. You’re gonna love her if you’re not already familiar with her (and if you’re not, where have you been?)

Australia, you're in for a treat.

Three hours in and still fully engrossed in #UtterlyContent20 Thanks to Atlassian's Sam Irons, Mary Sabotkoski and Cameron Pegg for the very practical insights into testing, customer journeys and corona messaging.

Gotta love structured content. As Noz Urbina says "It allows you to build content for scenarios that you didn't even know were coming." #UtterlyContent20

Aww, thanks Utterly Content

Day 2 of global content conference #UtterlyContent20 is going to be such a treat - featuring Australia's very own Elle Geraghty Content Strategy and Sally Bagshaw. Counting down...

Big shout out to the fab team at Moneysmart for your win!