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Comscore

@comscore

A global, trusted partner for planning, transacting and evaluating media across platforms.

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linkhttps://www.comscore.com calendar_today30-01-2009 18:46:23

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Our Data Divas panel took the stage by storm ⚡️at CES! Moderated by our new CMO, Jackelyn Keller, we had dynamite women from Google, LG Ad Solutions, Mirror Digital, T-Mobile Advertising Solutions and Warner Bros. Discovery 👏 We can’t wait to bring you more Divas in 2025!

Our Data Divas panel took the stage by storm ⚡️at CES! 

Moderated by our new CMO, Jackelyn Keller, we had dynamite women from Google, LG Ad Solutions, Mirror Digital, T-Mobile Advertising Solutions and Warner Bros. Discovery 👏 

We can’t wait to bring you more Divas in 2025!
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As wildfires continue to affect communities across Los Angeles, we send our heartfelt support for everyone impacted, including members of our Comscore family. If you’re looking for ways to help, consider supporting organizations like the Red Cross lnkd.in/dXccy2E

As wildfires continue to affect communities across Los Angeles, we send our heartfelt support for everyone impacted, including members of our Comscore family.

If you’re looking for ways to help, consider supporting organizations like the Red Cross 
lnkd.in/dXccy2E
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Settle in with your popcorn 🍿 Comscore's Senior Media Analyst Paul Dergarabedian breaks down the 🎞️ Box Office ahead of Martin Luther King Jr weekend.

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What an unforgettable CES 2025! 🎉 Thank you to our incredible partners and friends for meeting with us, learning with us, ✌️ partying with us, and making CES 2025 so special last week. 🎲♠️ Check out our CMO Jackelyn Keller's wrap-up video youtube.com/watch?v=qY47Ew… #CES2025

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With the streaming revolution underway and creator economy front and center, we’re thrilled to announce the launch of Comscore Content Measurement (CCM). A shout out to our launch partners including Paramount, Google and NBCUniversal! Get the scoop: adexchanger.com/tv/comscore-wa…

With the streaming revolution underway and creator economy front and center, we’re thrilled to announce the launch of Comscore Content Measurement (CCM).

A shout out to our launch partners including Paramount, Google and NBCUniversal!  

Get the scoop: adexchanger.com/tv/comscore-wa…
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We are thrilled to welcome Frank Friedman as Chief Data and Analytics Officer and Head of Measurement! 🌟 A cheerleader 📣 for change, Frank will be instrumental to Comscore as we navigate the next frontier of omnichannel measurement. Read more 👏 comscore.com/Insights/Press…

We are thrilled to welcome Frank Friedman as Chief Data and Analytics Officer and Head of Measurement! 🌟 

A cheerleader 📣 for change, Frank will be instrumental to Comscore as we navigate the next frontier of omnichannel measurement.

Read more 👏 comscore.com/Insights/Press…
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💡 Great storytelling doesn’t just happen—it’s powered by the right data and insights. We’re happy to see Rachel Gantz, Managing Director of Proximic by Comscore, spotlighted in the Association of National Advertisers! Read her piece 👀 ana.net/miccontent/sho…

💡 Great storytelling doesn’t just happen—it’s powered by the right data and insights.

We’re happy to see Rachel Gantz, Managing Director of Proximic by Comscore, spotlighted in the Association of National Advertisers!  Read her piece 👀 ana.net/miccontent/sho…
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Congratulations 👏 to Michael Vinson, Chief Research Officer, who was just awarded a Service of Excellence Award from IAB at #IABALM 2025! The award 🥇 is given to individuals who have made exceptional contributions to IAB initiatives. We couldn't be prouder!

Congratulations 👏 to Michael Vinson, Chief Research Officer, who was just awarded a Service of Excellence Award from IAB at #IABALM 2025! 

The award 🥇 is given to individuals who have made exceptional contributions to IAB initiatives. We couldn't be prouder!
Paul Dergarabedian (@pdergarabedian) 's Twitter Profile Photo

As we approach the final moviegoing weekend of January, utilizing our exclusive Comscore Comscore Movies US Comscore Global Box Office historical data I look back at the 9 films that have earned over $100M at the domestic box office for the first month of the year. #badboysforlife #paulblart Mall

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🌟EVERY market counts. All 210 local markets from Comscore ladder up into a national view, making it easier to optimize your national ad campaigns locally. 🎓 Introducing the new lesson series from Comscore: bite-sized nuggets to help you navigate the noise in measurement.

🌟EVERY market counts.

 All 210 local markets from Comscore ladder up into a national view, making it easier to optimize your national ad campaigns locally. 

🎓 Introducing the new lesson series from <a href="/Comscore/">Comscore</a>: bite-sized nuggets to help you navigate the noise in measurement.
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That’s a wrap on the Media Insights & Engagement Conference in Scottsdale! 🌵📊 Comscore’s Tara Gotch, Lauren Izzo, and Laura Fitzpatrick have spent the week sharing insights with some of the nation's largest content creators and owners in linear, digital and CTV.

That’s a wrap on the Media Insights &amp; Engagement Conference in Scottsdale! 🌵📊
 
Comscore’s Tara Gotch, Lauren Izzo, and Laura Fitzpatrick have spent the week sharing insights with some of the nation's largest content creators and owners in linear, digital and CTV.
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What's the link between #SuperBowl 🏈 weekend audiences and film success at the Box Office? 🍿 🎞️ Our Senior Media Analyst Paul Dergarabedian unpacks the hits and misses.

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As we head into the Presidents/Valentine's weekend❤️‍🔥 Comscore’s Paul Dergarabedian takes a closer look at what attracts audiences to movie theatres this holiday.

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The only thing that’s constant is change. There is no “game, set and match” 🎾 endgame in the dynamic multicurrency space, as our Chief Data and Analytics Officer Frank Friedman explains in this exclusive interview with TVREV 's Jon Lafayette. Read more tvrev.com/news/the-curre…

The only thing that’s constant is change. There is no “game, set and match” 🎾  endgame in the dynamic multicurrency space, as our Chief Data and Analytics Officer Frank Friedman explains in this exclusive interview with <a href="/TVREV/">TVREV</a> 's Jon Lafayette.

Read more tvrev.com/news/the-curre…
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🎬 The Oscars are almost here, and the competition is as fierce as ever! 🔥 Comscore's Paul Dergarabedian breaks it all down on the eve of Hollywood’s biggest night, in his tux no less!🤵 youtube.com/watch?v=rOiVrz…

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With February wrapping, here’s a little #FBF where we score just how much local towns - all 210 markets - LOVE football. 🏈 Find yourself in the big picture and see how your area stacked up during Super Bowl LIX. 🏆🎯 #SuperBowlLIX #FOXSports comscore.com/Insights/Ranki…

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✨ It's clear the Oscars aren’t just about awards - they celebrate cinema, storytelling, and the magic of the big screen! Comscore's Paul Dergarabedian joined Tom Brook and Peter Bowes during BBC News (UK)' Oscars coverage to break it all down 🎬

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📊 Math Lesson #2: Sequencing Matters Time travel back to elementary school...remember learning the tool 'Keep It Simple, Sally' (#KISS)? In math, getting the order right is key. The same goes for using big data + panel to measure demo-level viewership. 📺 #bigdata #Comscore

📊 Math Lesson #2: Sequencing Matters 

Time travel back to elementary school...remember learning the tool 'Keep It Simple, Sally' (#KISS)? In math, getting the order right is key. The same goes for using big data + panel to measure demo-level viewership. 📺 

#bigdata #Comscore
Paul Dergarabedian (@pdergarabedian) 's Twitter Profile Photo

I had a blast shooting and editing this video piece for Comscore's spotlight on #WomensHistoryMonth! Easter egg: my peacoat matches one of the characters in this amazing story. In the modern day, entertainment and technology have become intrinsically woven into our lives -