Kicking off a beautiful day in PEI at #CPRS2018 with Sarah Hurwitz, former White House speechwriter.

“There is a huge difference between writing for the eye — to be seen, versus writing for the ear — to be heard. Speeches written to be heard are not grammatical.” Sarah Hurwitz #CPRS2018

Finding fresh news in an old story - an ongoing challenge for speech writers as comms pros - try using time elapsed as a story arc #CPRS2018

Congrats jorielle on winning the Student Award of Excellence! #CPRS2018

Nothing better than a glitter curtain right Amy-Louise Tracey? Next Cision News event? Pleeeease? #CPRS2018

#CisionWorldTour ✔️Chicago ✔️San Francisco ✔️New York ✔️London ✔️Paris ❏Toronto: 6/28 You ready #Toronto? cisn.co/2qjLJzL

NOTE: we are merging our Twitter accounts. Follow us Cision Canada!

Learning (and laughing) with Scott Stratten at #CisionWorldTour

Finding people and reach isn't a problem. Finding the RIGHT ones is. Scott Stratten #CisionWorldTour

He's killing it talking about #InfluencerMarketing Scott Stratten re: TASSIMO Canada Cision #cisionworldtour "Everyone gets a Tassimo" lols

Disclosure has to be before "read more," can't be buried in a sea of hashtags. You can be fined, so be aware! Scott Stratten #CisionWorldTour

"Are you saying you want transparency, or do you actually practice it?" Scott Stratten #CisionWorldTour

Facebook counts a video view as longer than 3 seconds. This is a vanity metric, says Scott Stratten #CisionWorldTour

Thank you for coming out #Toronto. Quite the crowd! #CisionWorldTour Cision News

Pretty awesome day here Cision just went public #IPO #Cision150 Nicole Guillot ☁ representing Cision News

If you need a digital copy of last night's whitepaper on the Future of PR here's the link #cprsto cprs.ca/news/docs/CPRS…

"Do what is right not easy, it will be good for the business" - Incoming Chairman GPC #gpcnl2017 .Cision News

Linkedin launches native video. Promoted posts, video ads and livestream may be next ht.ly/QJxx30eDs0H

Takeaway from St. Baldrick's Foundation' Traci Shirk: target your key audiences and be realistic about what your team can take on #CisionWebinar