
Chicago Booth Review
@chicagoboothrev
Research-driven insights on business, policy, and markets. A @ChicagoBooth publication.
Listen: chicagobooth.edu/review/podcast
ID: 1702155980
https://www.chicagobooth.edu/review 26-08-2013 15:00:42
24,24K Tweet
63,63K Followers
1,1K Following

Why do some buyers have to beware, while other customers are always right? Chicago Booth's John Paul Rollert says it comes down to who carries the burden of risk in a transaction.