“Content won’t provide a strategic advantage. Distribution and execution of content will.” @Robert_Rose #cmworld

The decline of trust & truth means it’s never been more important to build relationships & *communicate* what you stand for with your audiences. #cmworld

Your #contentstrategy is not about what you create. It's about the opportunities to connect. #cmworld @Robert_Rose

Our content is not a sustainable competitive advantage, but a strategic content operation just might be. - @Robert_Rose #CMWorld

“Not every company will have a content strategy, but every successful company will.” ⁦Roselia Roberton⁩ dropping wisdom and predictions at #cmworld

#cmworld @LandOLakesInc built rural Wi-Fi to farm communities for millions of Americans to improve #content distribution. Can’t market digital content to people who aren’t online.

"Style guides are not enough. Content is not static. It evolves." - via Ann Handley #CMWorld

“Writers are shaped by other writers!” -Ann Handley, has helped hundreds of thousands of writers shape and find our voice.#cmworld

"Customers have attention spans, we’re just not tapping into them." - Meg Coffey I agree. I've said this for years. #CMWorld

“I don’t want to make people love stuff, I want to make stuff people love.” ⁦Jay Acunzo⁩ weaving insights about storytelling into an amazing story at #cmworld Inspirational, as always.

“How do we beat yesterday?” Amanda Todorovich Tiny changes over time will always pay off. #CMWorld

"#ContentMarketing is not a tactic. It's a business model." via Amanda Todorovich #CMWorld

Got to sing in The Garage Rock & Roll Hall of Fame at the #cmworld party! youtu.be/r2QaHtflyIM

#MeMade #OrangeoftheDay. Because orange I glad I came all this way to #CMWorld to refresh my brain and fill my heart with an overflowing cup of content marketing inspiration! Day Two, bring it on!! 🧡🍊🤓

Are you creating commodity content? #cmworld #ContentMarketing