Category design is like a game of thrones. You either win and become the royalty of your market, or you die trying to fit in with the rest of the nobodies. Are you ready to play? #CategoryDesign #CategoryThinking #CategoryCreation categorydesignadvisors.com/book-office-ho…

It can take years to successfully design and build a category. You don’t have that much time to see the outcomes of #CategoryDesign?!? Don’t sweat it, the shorter term outcomes can be significant for both #Startups and established companies alike. Hear it from the CEOs who've

What a day. Go try Twos PALs: Lists that do things for you. An app that helps you remember things ✌️ Thankful for Twos Joe ✌️, our designer Niño, Category Design Advisors, David Pierce at The Verge, Ivan Mehta at TechCrunch, and all the Twosers constantly providing feedback and support ✌️❤️. ✌️🚀🌑

On February 28, Humane AI and its AI Pin ceased to exist. Through our category design lens, that outcome long seemed inevitable. Humane AI violated two critical concepts in category creation and development. 1. Don’t get way out ahead of the adjacent possible. 2. If you’re the

Must read for #Startups #VentureCapital and #CEOs. categorydesignadvisors.com/what-backcasti…