New #Forrester report from me: Why and how behavioral #data fuels the modern #B2B marketing engine. go.forrester.com/blogs/behavior…

#B2B #CDP market is evolving quickly -- #Forrester predicts audience-building/segmentation will be one of the killer apps for this emerging #data management tech. @1Carrobertson Lori Wizdo Laura Ramos @sheaforr Jay McBain forbes.com/sites/johnelle…

Sounds good to me. Joked recently with a vendor in my coverage space their retargeting ads were following me everywhere I go. "So it's working," they said! Get Me A Steve-Bot bit.ly/2NFUMIt

Join us at #SDTechX for a session on “CDPs: Data Management Panacea or Over-Hyped Pretender” I'm co-presenting w Julian Archer. Learn how CDPs fit in the data management landscape and get a checklist of business requirements to consider when exploring them ms.spr.ly/6014TTUje

Join me next month in a webinar with Riversand, a Syndigo company where I’ll be analyzing the key market, technology, and buyer behavioral trends driving the need for advanced data management solutions at #B2B firms. #MDM event.on24.com/wcc/r/2146835/…

In case you missed it in the holiday rush -- make sure to catch the webinar on #datamanagement trends and best practices with Riversand, a Syndigo company and Scott Taylor.

Join me for a conversation with Demandbase tomorrow as we take a dive into the #ABM tech landscape and discuss key trends, solutions, and best practices.

Your buyers are changing. How should you adapt? Join Amy Hayes and me this morning to learn how to anticipate and plan for your buyers' evolving expectations. #SDSummit #futureofb2bbuying

Which #B2Bmarketing technology categories are growing the fastest? Which should you invest in or divest? Help us find the answers to these questions and more by taking our 15-minute survey:

Announcing Forrester’s #SDSummit EMEA performer: Multiplatinum-selling singer/songwriter Ellie Goulding! Register now to reserve your front row seat: forr.com/3kIT8ER

Join #SDSummit EMEA on Super Monday to join our SiriusDecisions foundational sessions, leadership track, D&I sessions, and our special #covid19 panel: forr.com/3cS6lsc

Looking forward to opening tomorrow's sessions at the EMEA #SDSummit with my colleague and collaborator Amy Hayes@amymhayes1. Join us to learn more about the future of B2B buying.

The convergence of #demand and #ABM is also ramping up the competition between marketing automation and ABM platforms. #ForrB2B forr.com/2MEPRuB via @Forrester

New blog about my latest research on the B2B marketing data provider landscape #B2B #ForrB2B forr.com/3qgdQ1J via @Forrester

B2B Buying in manufacturing and life sciences has changed more in the last 12 months than ever in history. Join our Fireside Chat on April 7th: ow.ly/kNFx50EcA47

Loving these types of conversations lately: focused topics, fewer slides, lots of back and forth. Join us live in a couple of days. #ABM #askananalyst #B2Bmarketing

So proud and excited to be part of this team! What a great way to open this year's #ForrB2BSummit

Demandbase’s Acquisitions And Solution Expansion Highlight Accelerating #ABM And Martech Evolution go.forrester.com/?p=146060 via Forrester

All due credit to our colleague Nicky Briggs for doing the foundational work that resulted in this very slide and provided the jumping off point for the presentation Bob Peterson and I delivered this week at #ForrB2BSummit!

Get involved in #Forrester's newest B2B #marketing study, investigating the State of #ABM and its relationship with Demand Marketing. Respondents get access to the findings. Deadline is Friday, Jan 21. Thanks in advance! forrester.co1.qualtrics.com/jfe/form/SV_3r…