Brian Collins (@briancollins1) 's Twitter Profile
Brian Collins

@briancollins1

COLLINS SF/NY. AdAge Business Transformation Agency of the Year/D&AD Agency of the Year/Fast Company Best in Design/One Club Officer/MassArt Distinguished Alum

ID: 14834367

linkhttp://wearecollins.com calendar_today19-05-2008 16:10:53

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Becoming a leader: Is “killing your old self” a good idea? Probably. Leaders win by outsmarting the game, not outshining their players. And if you cannot do that with your old self…well, you know what to do. bigthink.com/business/becom…

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New York City gets its first subway map redesign since I first came to the city in 1798. Holy shit. It is beyond great to see the long-awaited map finally come to life - and with overdue improvements made from all of the testing and evaluation iterations! But, please keep in mind

New York City gets its first subway map redesign since I first came to the city in 1798. Holy shit. It is beyond great to see the long-awaited map finally come to life - and with overdue improvements made from all of the testing and evaluation iterations! But, please keep in mind
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Design Rule 186 When a designer speaks, they immediately start sounding like someone who wants approval or someone who has something worthwhile to say. Choose.

Design Rule 186
When a designer speaks, they immediately start sounding like someone who wants approval or someone who has something worthwhile to say. Choose.
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Futureshock. Kawasaki has just introduced a four-legged robot. It runs, climbs, and jumps like a horse. You ride it like a horse, too. It runs on hydrogen. Welcome Corleo. A robotic tauntaun. And this new tauntaun will NOT freeze before you reach the first marker. .

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So, the robots will not only be weaponized for wars, but will be (more importantly) deployed for the performing arts. Boston Dynamics goes full-on cosplay. Convincingly.

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Writing prompts for a large language model is basically giving instructions to a very, very smart parrot with an MFA. You talk, it talks back—but hopefully with something much more…useful. You don’t need a PhD or a fleece hoodie, but you do need to think. A good prompt is like a

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Mastery isn't gained from intellect. Mastery isn't gained from talent or ambition. Mastery is earned through time and dedication to your craft over years. Don't conflate it with fame. .... At a big design conference a few years ago, the organizers declared their mission: “To

Mastery isn't gained from intellect.
Mastery isn't gained from talent or ambition.
Mastery is earned through time and dedication to your craft over years.

Don't conflate it with fame.
....

At a big design conference a few years ago, the organizers declared their mission: “To
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It started two years ago. I had to pull back. Less of the normal. Not so much “day-to-day." I needed more time with my parents. There comes a point when you realize: they’re getting ready to leave. And your job is to be there. A friend of mine, a poet, sent me a note. “Brian

It started two years ago.

I had to pull back. Less of the normal. Not so much “day-to-day." 

I needed more time with my parents. There comes a point when you realize: they’re getting ready to leave. And your job is to be there.

A friend of mine, a poet, sent me a note. “Brian
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What can you learn from Jim Henson? More than you can possibly imagine. Actor/puppeteer Paul Libert does a working session with SAG-AFTRA performers at the Meryl Streep Center for Performing Artists in Los Angeles on Friday, October 25, 2024. If you have an imagination, it will

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Why are grotesque, giant black + white houses taking over American neighborhoods? They’re huge. Unsightly. Expensive. They’re everywhere. One went up my sister’s lovely neighborhood, stinking up her entire block. Here are some answers. slate.com/business/2025/…

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Enough. There is no crisis. And, thank you, @commarts. There, has, however, been so much relentless noise around AI and its threat and dangers and horrors that I wanted to find some positive signal we might all tune into. Not just more “what will go wrong!!!!” but a little more