20 under-discussed topics in advertising:
1. Google paid Apple $20 billion in 2022 to be iPhone's search engine.
2. Apple's ad business is set to grow 650% by 2026 to $30 billion.
3. Bytedance (TikTok) was the 2nd biggest advertiser in the world - $19.2 billion spent on ads.
I think it has been exactly a year and a half since I was last able to speak to my mother. In this time period, every single meal I've eaten has each and every time reminded me that its not been cooked by her. Its a lot.