#ThrowbackThursday to when we defined a new brand positioning and identity for British luxury hotel brand Chewton Glen. We combined timeless luxury and old-school elegance with a new modern sensibility. #BrandIdentity

Our work for @PepsiMaxUK - tasty #BrandIdentity #ThrowbackThursday

Keeping us energised through January, we're proud to have worked with Lucozade on their brand transformation. #ThrowbackThursday #BrandIdentity

New Year. New Me? We're always on the lookout for fresh talent here at Bloom. Have a look at current opportunities here: bloom-london.com/about/careers/

The chill is getting to us this #BlueMonday with the White Walkers closing in thick and fast. Our design for these limited editions of Johnnie Walker in partnership with HBO’s Game of Thrones are still available but selling by the minute.

Happy Chinese New Year! It’s the year of the pig and we’re celebrating in style with our Johnnie Walker Blue Label Limited Edition bottles #BrandIdentity

“The thing that we need to be really good at in a world of overwhelming complexity is identity.” Andy Fennell, our Executive Chairman shares his thoughts on the four key principles of Brand Identity and more. The Drum bit.ly/2BXJc6D #BrandIdentity #BloomLondon

What makes for great branding? Our Head of Strategy, Ed Hayes, has been chatting to Forbes on the two factors for breaking through the noise of the modern media and engaging consumers. Check it out... bit.ly/2VzProI #BrandIdentity #BloomLondon

We’re at Advertising Week this week and we’re loving it so far. #AWEurope

‘Be a learn it all. Not a know it all.’ Paul Davies, Microsoft #AWEurope

‘We live in a glass box generation. Brands need to take off the sides of their organisation and let everyone look in.’ Steven Bartlett, Social Chain Group #AWEurope

Great panel discussion on mental health in the work place hosted by Gemma Greaves from @TheMarketingSoc #AWEurope

The first release from Diageo GB The Singing Stills series has been revealed as Mortlach 47-Year-Old. A rare single cask whisky created from the unmoved cask at the original warehouse in 1971. We’re proud to have worked on this extremely limited edition whisky. 🥃

‘The most important part of leadership is vulnerability.’ Gemma Greaves, @TheMarketingSoc #AWEurope

Heading to the final day of Advertising Week Europe today? Join us at The Drum arms for a talk on the Legacy of the Guinness Surfer Ad with our Executive Chairman, Andy Fennell at 4pm. Sign up here: bit.ly/2U1ZENw #AWEurope

Our last #TheDrumArms panel before the wrap party: the legacy of Guinness Surfer with Bloom Walter Campbell, former art director, AMV BBDO #AWE2019 Guinness GB

Telling the story behind the pitch process for Guinness GB surfer. Andy Fennell Bloom expresses his shock that Walter Campbell AMV BBDO doesn’t drink. “And you want to pitch for a beer brand?!” #TheDrumArms #AWE2019

“The biggest thing about it was the CGI... it was the most expensive ad Guinness GB had made up until that point. My bosses couldn’t see it and it was turned down for 6 months,” Andy Fennell Bloom #TheDrumArms #AWE2019

‘How are we branding it? How is the music branding it? How are the semiotics branding it?’ Andy Fennell #TheDrumArms The Drum

‘Advertising is a fragment of what works for a brand nowadays.’ Andy Fennell #TheDrumArms The Drum