Anheuser-Busch InBev has launched Phorm Energy online nationally. Flavors are Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash. #PhormEnergy #AnheuserBusch #EnergyDrinks #CPG #BrandPartnerships #SportsNutrition #NASCAR #FunctionalBeverages #ZeroSugar #MentalFocus

Slice Soda has launched a Cherry Cola flavor to its lineup of carbonated soft drinks that contain prebiotics and probiotics. From the Noteworthy Product Launches section of the Beverage Digest Newsletter. #cherrycola #csds #prebiotics #probiotics #productlaunch #beveragedigest

Throne Sport Coffee, backed by NFL superstar Patrick Mahomes, has launched a new line of mid-calorie, protein-infused canned “Premium Charged Lattes.” The drinks contain 140 calories, 10g of protein, and 150mg of natural caffeine. #nfl #protein #proteincoffee #coldbrew

Ryse has launched an energy drink line with protein and prebiotics. The line, packed in 12-ounce sleek cans, includes licensed flavors from Kool-Aid, Country Time, and SunnyD. The drinks contain 150mg of natural caffeine. #energydrink #protein #prebiotics #sunnyD #koolaid

Rekt Drinks, which bills itself as a “viral crypto-native sparkling water with a cult following,” is moving from limited online “drops” to 7-Eleven store shelves in Southern California. The convenience chain was due to start selling Rekt’s Liquidated Lime flavor in late June.

Missed last year's conference? Registration is now open for Future Smarts 2025! Future Smarts 2025 is your unmatched opportunity to make new industry connections, gain growth-focused insights, and expand your perspective during an unprecedented time in beverages. #fs2025 #nyc

Coca-Cola has named Innocent Drinks UK & Ireland Managing Director John Taylor as its new senior director for franchise operations in Great Britain. He will be succeeded at Coke’s Innocent unit by Nicki Garland (pictured), who has been at the company for 11 years.

Bloom Nutrition has launched its previously announced Bloom Pop prebiotic soda exclusively at Walmart nationwide. The drink contains 3g to 4g of sugar and 20 calories. Bloom Pop is sweetened with cane sugar and stevia and includes 5% juice. Pricing is $2.28 per 12-oz standard can

One 11 Brands has launched a new “hydration energy drink” called PHX. The brand, backed by Barstool Sports Founder Dave Portnoy, is described as a “multi-functional beverage blending 700mg of electrolytes and 200mg of natural energy from green tea.” #PHX #hydration #energydrink

Fiji Water has added a 700-ml bottle and launched a new marketing campaign called “Origins,” which pays tribute to the brand’s source water in Fiji. From the Noteworthy Launches section of the July 15 Beverage Digest Newsletter. #fiji #marketing #origins #campaign #water

Celsius Energy has launched new Fizz-Free flavors Pink Lemonade and Dragonfruit Lime. From the Noteworthy Launches section of the July 15th Beverage Digest Newsletter. #fizzfree #energy #flavors #pinklemonade #dragonfruitlime #launches #new #beveragedigest

Powered hydration brand Liquid I.V. has added an Orange Vanilla Dream flavor to its lineup of single-serve mixes. Liquid I.V. #new #newflavor #orangevanilla #drinkmix #new #launches #beveragedigest

A new episode of The Breeze is out now! Listen for free here: beverage-digest.com/the_breeze Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher tackle three big topics today. #podcast #coke #pepsi #poppi #cansugar #energy

Secure your spot! Register now for Beverage Digest Future Smarts! lnkd.in/euubR4wP Conference Date: Monday, Dec. 15, 2025. (Welcome Reception Sunday, Dec. 14, 6-8p at The Palm) Conference Location: Convene West Midtown (117 West 46th Street) #beveragedigest #fs25

Just Released: Newest Update of The Coke and Pepsi Systems. Subscribers to The Coke and Pepsi Systems received a new release today automatically as part of their active subscription to this map book. New for this Release: Updates to manufacturing plants

Generous Brands, the private equity-owned marketer of Bolthouse Farms and Evolution Fresh beverages, has acquired Health-Ade Kombucha.  #acquisition #deals #newsletter #news #kombucha #retail #beveragedigest

Liquid Death has announced a Liquid Death Sparkling Energy drink to launch in January of next year. The drink will contain 100mg of caffeine per 12-ounce slim can. Flavors will be Tropical Terror, Scary Strawberry, Orange Horror, and Murder Mystery. #sparklingenergy #launches

PepsiCo has added a Relax variant to its Gatorade Hydration Booster line of single-serve electrolyte beverage mixes. Gatorade Hydration Booster Relax comes in Raspberry Lemon and contains L-theanine and magnesium. #gatorade #electrolytes #drinkmix #magnesium #new #launches

Startup beverage company Candy Lips has launched a line of candy-inspired sodas called Peach Rings, Cotton Candy, Bubble Gum, Sour Gummy Worm, and Watermelon Gummy Slices. #startup #candy #soda #new #launches #news #newsletter #beveragedigest

NEWS ALERT: Keurig Dr Pepper announced a blockbuster deal early this morning to acquire JDE Peet’s coffee and then split the beverages and coffee businesses into two distinct U.S. listed companies. Full announcement here: prnewswire.com/news-releases/…