Collective Audience Europe (@beop_io) 's Twitter Profile
Collective Audience Europe

@beop_io

Re-imagining advertising for the open web. Our AudienceCloud powers global brands, agencies, & publishers performance advertising & data on the open web | $CAUD

ID: 3238717354

linkhttps://beop.collectiveaudience.co calendar_today06-05-2015 10:10:23

848 Tweet

249 Followers

650 Following

Collective Audience Europe (@beop_io) 's Twitter Profile Photo

β˜€οΈ LIONS | The Home of Creativity 2025, here we come! From June 16–20, OpenCloud hits the Croisette for a week of insights & connections. πŸ“ Meet us there: πŸ‘‹ Romain Cauchois 🀝 Jean-Michel Lopes Coffee, spritz & bold ideas, let’s chat! πŸ‘‰ DM to connect. #CannesLions2025 #AdTech #mediatrends

β˜€οΈ <a href="/Cannes_Lions/">LIONS | The Home of Creativity</a> 2025, here we come!
From June 16–20, <a href="/CollectiveAud/">OpenCloud</a> hits the Croisette for a week of insights &amp; connections.
πŸ“ Meet us there:
πŸ‘‹ Romain Cauchois
🀝 Jean-Michel Lopes
Coffee, spritz &amp; bold ideas, let’s chat!
πŸ‘‰ DM to connect.
#CannesLions2025 #AdTech #mediatrends
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

πŸ”Œ Launch interactive ads in a snap with Creative Connect by OpenCloud! βœ… Plug & play conversational format βœ… No dev βœ… VAST or JS βœ… DSP-ready (DV360, TTD, Xandr…) πŸ“© [email protected] #AdTech #Programmatic #DSP #ConversationalAds

Collective Audience Europe (@beop_io) 's Twitter Profile Photo

Advertisers & publishers face the same challenge: πŸ“‰ More complexity, less clarity. At Collective Audience, we build relevance, not just β€œreach.” βœ… 2x more attention βœ… 1% engagement rate βœ… 34s avg. exposure Let’s talk πŸ‘‰ [email protected] #AdTech #OpenWeb

Advertisers &amp; publishers face the same challenge: πŸ“‰ More complexity, less clarity.
At <a href="/CollectiveAud/">Collective Audience</a>, we build relevance, not just β€œreach.”
βœ… 2x more attention
βœ… 1% engagement rate
βœ… 34s avg. exposure
Let’s talk πŸ‘‰ contact@collectiveaudience.co
#AdTech #OpenWeb
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

Back from #CannesLions2025! An inspiring week for the Collective Audience team! πŸš€ βœ… Top meetings βœ… Smart convos βœ… Big collabs ahead (Havas, Rakuten, Equativ & more) All under the Cannes sun 🌞🍹 #AdTech #MarTech #DigitalAdvertising

Back from #CannesLions2025!
An inspiring week for the <a href="/CollectiveAud/">Collective Audience</a> team! πŸš€
βœ… Top meetings
βœ… Smart convos
βœ… Big collabs ahead (Havas, Rakuten, Equativ &amp; more)
All under the Cannes sun 🌞🍹
#AdTech #MarTech #DigitalAdvertising
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

πŸ“ Sunny Tech 2025 – Montpellier Proud to represent Collective Audience at one of France’s top dev events πŸ’™ Highlights from Day 1: πŸ” Own your stack 🚩 Feature flags = agile UX πŸ›‘οΈ Secure your dependencies πŸ§ͺ Testing builds trust More to come! 😎 #SunnyTech #OpenSource

πŸ“ Sunny Tech 2025 – Montpellier
Proud to represent <a href="/CollectiveAud/">Collective Audience</a> at one of France’s top dev events πŸ’™
Highlights from Day 1:
πŸ” Own your stack
🚩 Feature flags = agile UX
πŸ›‘οΈ Secure your dependencies
πŸ§ͺ Testing builds trust
More to come! 😎
#SunnyTech #OpenSource
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

Day 2 at #SunnyTech2025 πŸ’‘ πŸ” Legacy Code: Maintain or Rewrite? smart timing πŸ‡ Into the JVM: Antoine Dessaigne nailed it πŸ“¦ Visual Kubernetes: AurΓ©lie Vache made it click πŸ‘ Fresh ideas, big energy. #CollectiveAudience #DevCommunity #CloudInfra #JVM #Kubernetes

Day 2 at #SunnyTech2025 πŸ’‘
πŸ” Legacy Code: Maintain or Rewrite? smart timing
πŸ‡ Into the JVM: Antoine Dessaigne nailed it
πŸ“¦ Visual Kubernetes: AurΓ©lie Vache made it click πŸ‘
Fresh ideas, big energy.
#CollectiveAudience #DevCommunity #CloudInfra #JVM #Kubernetes
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

Wrapping up #SunnyTech2025 πŸŽ‰ 🧩 Agile β‰  dogma β†’ build what works 🧠 Quantization & LLMs β†’ efficient AI matters 🧡 JS Internals β†’ from event loop to microtasks 🌐 Web gems β†’ Baseline 2024 = gold Thanks to all: we’re leaving inspired ✨ #EngineeringCulture #DevCommunity

Wrapping up #SunnyTech2025 πŸŽ‰
🧩 Agile β‰  dogma β†’ build what works
🧠 Quantization &amp; LLMs β†’ efficient AI matters
🧡 JS Internals β†’ from event loop to microtasks
🌐 Web gems β†’ Baseline 2024 = gold
Thanks to all: we’re leaving inspired ✨
#EngineeringCulture #DevCommunity
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

🧼 61% of hygiene buys are automatic, 39% planned. But 100% involve the Open Web. πŸš€ With OpenCloud, brands tap into key signals and drive 1.2x more consideration than on walled gardens. πŸ‘‰ Study: thetradedesk.com/insights/cpg-p… #AdTech #OpenInternet

🧼 61% of hygiene buys are automatic, 39% planned. But 100% involve the Open Web.
πŸš€ With <a href="/CollectiveAud/">OpenCloud</a>, brands tap into key signals and drive 1.2x more consideration than on walled gardens.
πŸ‘‰ Study: thetradedesk.com/insights/cpg-p…
#AdTech #OpenInternet
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

πŸ“Š Ad fraud is up +33.6% on unprotected campaigns. πŸ›‘ It drops –13.8% when you anticipate it. πŸ‘€ Visibility is no longer enough, attention is the new currency. At Collective Audience, we don’t just promise quality. We measure it. #AdTech #OpenWeb #IAS

πŸ“Š Ad fraud is up +33.6% on unprotected campaigns.
πŸ›‘ It drops –13.8% when you anticipate it.
πŸ‘€ Visibility is no longer enough, attention is the new currency.
At <a href="/CollectiveAud/">Collective Audience</a>, we don’t just promise quality. We measure it.
#AdTech #OpenWeb #IAS
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

πŸ‘€ Just because an ad is seen doesn't mean it lands. At Collective Audience, we measure what sticks: recall, perception, intent. ⚑ Brand Lift Study in 72h 🎯 Insights that matter πŸ“Š Not just impressions, real impact. #BrandLift #AdTech

Collective Audience Europe (@beop_io) 's Twitter Profile Photo

✨ New partnership! We’re excited to collaborate with ELLE Canada & ELLE QuΓ©bec. Their teams are now using our conversational formats to create interactive, dynamic, and engaging experiences for their readers. #AdInnovation #Engagement #Francophonie #DigitalMarketing

✨ New partnership!
We’re excited to collaborate with ELLE Canada &amp; ELLE QuΓ©bec. Their teams are now using our conversational formats to create interactive, dynamic, and engaging experiences for their readers.
#AdInnovation #Engagement #Francophonie #DigitalMarketing
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

πŸ“Š 35% of users trust ads on news sites. 35% trust search ads. Only 20% trust social ads. At Collective Audience, we combine premium context + conversational formats = more attention, recall, time, and conversions. That’s the Open Garden effect. #AdTech #OpenWeb

πŸ“Š 35% of users trust ads on news sites.
35% trust search ads.
Only 20% trust social ads.
At Collective Audience, we combine premium context + conversational formats = more attention, recall, time, and conversions.
That’s the Open Garden effect.
#AdTech #OpenWeb
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

πŸ’¬ What if ads didn’t just get seen… but actually talked to you? At Collective Audience (ex-BeOp), conversational ads are the new norm. πŸš€ Romain Cauchois: +700% attention & a mission to re-enchant the open web. πŸ‘‰ mntd.fr/le-format-conv…

πŸ’¬ What if ads didn’t just get seen… but actually talked to you?
At Collective Audience (ex-BeOp), conversational ads are the new norm. πŸš€
Romain Cauchois: +700% attention &amp; a mission to re-enchant the open web.
πŸ‘‰ mntd.fr/le-format-conv…
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

πŸš€ Thrilled to announce our partnership with Aleteia ! They’re now using our conversational formats + Creative Connect to boost engagement & offer advertisers a smarter alternative to display. More value, more impact, more results. πŸ’‘ #AdTech #Partnership

πŸš€ Thrilled to announce our partnership with <a href="/AleteiaFR/">Aleteia</a> ! They’re now using our conversational formats + Creative Connect to boost engagement &amp; offer advertisers a smarter alternative to display. More value, more impact, more results. πŸ’‘

#AdTech #Partnership
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

πŸš€ New at Collective Audience! We’re excited to welcome Tony Bernardo as Sales Manager πŸ™Œ From kebab-inspired career advice to Space Jam as his deal soundtrack, get to know him in our offbeat interview πŸ‘‰ beop.collectiveaudience.co/en/blog/sales-…

πŸš€ New at Collective Audience!
We’re excited to welcome Tony Bernardo as Sales Manager πŸ™Œ
From kebab-inspired career advice to Space Jam as his deal soundtrack, get to know him in our offbeat interview πŸ‘‰ beop.collectiveaudience.co/en/blog/sales-…
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

Case Study πŸ’‘ ELLE QuΓ©bec x Yves Rocher Canada πŸ“Š In just days: 74% engagement 90% opt-in ELLE newsletter 84% opt-in Yves Rocher newsletter 48s avg. time spent Proof of the power of conversational formats + editorial integration. #Media #AdTech

Case Study πŸ’‘
 ELLE QuΓ©bec x Yves Rocher Canada
πŸ“Š In just days:
74% engagement
90% opt-in ELLE newsletter
84% opt-in Yves Rocher newsletter
48s avg. time spent

Proof of the power of conversational formats + editorial integration. #Media #AdTech
Collective Audience (@collectiveaud) 's Twitter Profile Photo

CASE STUDYπŸ’‘ELLE Magazine (US) QuΓ©bec x Yves Rocher Canada πŸ“· In just days: 74% engagement 90% opt-in ELLE newsletter 84% opt-in Yves Rocher newsletter 48s avg. time spent Proof of the power of conversational formats + editorial integration. #Media #digitalmedia #marketing

CASE STUDYπŸ’‘<a href="/ELLEmagazine/">ELLE Magazine (US)</a> QuΓ©bec x Yves Rocher Canada πŸ“· In just days: 
74% engagement 
90% opt-in ELLE newsletter 
84% opt-in Yves Rocher newsletter 
48s avg. time spent  Proof of the power of conversational formats + editorial integration. 

#Media #digitalmedia #marketing
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

✨ Collective Audience is now 100% activatable, programmatic or direct! ✨ Unleash the power of conversational ads across every buying channel. Smarter, data-driven campaigns focused on real attention & results. πŸš€ [email protected] #AdTech #Programmatic #attention

Collective Audience Europe (@beop_io) 's Twitter Profile Photo

Congrats to our MD Europe, Romain Cauchois, on his @RatecardStars #5 nomination (Personality Tech - Sell Side)! πŸš€ He leads Collective Audience's performance platform for brands & publishers. Vote now! Closes Nov 6. πŸ‘‰ VOTE: lnkd.in/e6P6RMXe #RatecardStars #AdTech

Congrats to our MD Europe, Romain Cauchois, on his @RatecardStars #5 nomination (Personality Tech - Sell Side)! πŸš€
He leads Collective Audience's performance platform for brands &amp; publishers.
Vote now! Closes Nov 6.
πŸ‘‰ VOTE: lnkd.in/e6P6RMXe
#RatecardStars #AdTech
Collective Audience Europe (@beop_io) 's Twitter Profile Photo

+40% purchase intent. +30% emotional connection. +1.9x credibility. The Trade Desk proves it: context matters. At @Collective_Aud, we see it daily on the #OpenWeb: πŸ‘ +200% active attention πŸ’¬ 1% engagement πŸ“Š 2.9x brand attribution The future isn’t closed, it’s open. #AdTech

+40% purchase intent. +30% emotional connection. +1.9x credibility.
The Trade Desk proves it: context matters.
At @Collective_Aud, we see it daily on the #OpenWeb:
πŸ‘ +200% active attention
πŸ’¬ 1% engagement
πŸ“Š 2.9x brand attribution
The future isn’t closed, it’s open. #AdTech