#SDSummit preview – read my pre-Summit interview with Heather Cole on whether #sales asset management solutions are living up to their promise bit.ly/2GOe1fA

Is poor #customerretention slowing your company’s growth? Who is accountable? Read my recap of Lisa Nakano and Amy Bills #SDSummit session introducing a new methodology for improving customer retention. Nothing to see here bit.ly/2J7AUhA

Storytelling, candor, trust, heart, and the creative process – Pixar animator Andrew Gordon shares his story and advice at #SDSummit Nothing to see here bit.ly/2J90LGa

#Reputation programs are essential for campaign success, but designing them is challenging, @julieogilvie explained at #SDSummit today. A new senior-level role is needed – the reputation architect – to lead reputation program development and execution. Nothing to see here

"How will #AI affect marketing?" was one of the megatrends described in the inspiring #FutureVision session by @njibuck and Lori Wizdo The answer: By making decisions, AI will reduce cognitive load and drive competitive advantage. Human oversight will remain essential. #SDSummit

#SDSummit Channel advice from LazGonzalez and Matt Papertsian: Rebalance tactics with inbound programs to help partners get net-new leads.

#SDSummit Reverse perception that supplier leads are garbage by nurturing & qualifying before sending to partners Matthew Papertsian LazGonzalez

Partner loyalty framework for channel marketing introduced by @mariachien at #SDSummit - how suppliers can keep partner mindshare & loyalty.

Field marketing must change to support specialized sales strategies and roles. Metaxia Karagianni and @mimdeoca describe the path forward at #SDSummit

For field marketing specialization to succeed, new staffing models and new competencies are required - and ad hoc requests of field marketing must be reduced. Metaxia Karagianni @mimdeoca #SDSummit

Channel marketing measurement must extend beyond activity metrics (counts of actions or tactics) to include outputs (direct results), impact and readiness metrics, say @MariaChien and @jjclark978 at #SDSummit

Building the channel metrics library requires selection of the most relevant measures for each stage of the Channel Operating Model - including recruiting, engaging and growing partners. @MariaChien @jjclark978 #SDSummit

Implementation of the Demand Unit Waterfall involves data model changes in four areas: leads and contacts; buying groups and personas; scoring; and representing demand units. Julian Archer @SiriusJD #SDSummit

Only 14 percent of B2B organizations have an aligned planning process for sales and marketing. @jstevensilver and Craig Moore have introduced a new methodology to fix the problem. Nothing to see here #sdsummit ow.ly/DPw030k10lG