What do you need to do each day/week/month to optimize your #LinkedInAds account? We walk you through our process in the newest episode of The LinkedIn Ads Show—Check it out! b2linked.com/blog/ep113/?ut… #b2bmarketing #linkedinadvertising

Avoid overspending on #LinkedInAds by retargeting your LinkedIn traffic with Meta and Google Ads. Check out the full article here: b2linked.com/blog/meta-goog… #b2bmarketing #linkedinadvertising

Inflation, am I right? Need some lower-cost #LinkedInAds options? Check out this list of the cheapest ad formats on the platform: b2linked.com/blog/ep111/?ut…

Pay close attention to your #LinkedInAds Frequency. Why? Because prospects don't convert on the first exposure to your brand. Frequency tells you how often you're getting in front of them. Link to the full episode: b2linked.com/blog/ep114/?ut… #b2bmarketing #linkedinadvertising

Not knowing how to fix your #LinkedInAds performance stems from not having some sort of heuristic to follow. AMO (an acronym for Audience, Message, and Offer) bridges this gap. For more, check out this link to the full episode: b2linked.com/blog/ep112/?ut… #b2bmarketing

#LinkedInAds offers 12 different ad types. Which ones should you be using? Here's a list of the best ad types to be using RIGHT NOW and into next year (as well as which ones to avoid): b2linked.com/blog/best-link… #b2bmarketing #linkedinadvertising

No amount of advertising can save a company with no product-market fit. For #LinkedInAds to work, you need to know: 1/ What things you offer that are of value. 2/ Who cares an awful lot about those things. For more on product-market fit: b2linked.com/blog/ep90/?utm… #b2bmarketing

There are multiple ways to retarget on #LinkedInAds, but which are the best methods? And what does a good nurture strategy look like? We cover all this on episode 58 of The LinkedIn Ads Show podcast—Check it out: b2linked.com/blog/ep58/?utm… #b2bmarketing

Most marketers target their end-user and then stop there. What they miss out on is also targeting key decision makers, otherwise known as the Buyer Committee. Here's how to do it on #LinkedInAds: b2linked.com/blog/ep91/?utm… #b2bmarketing #linkedinadvertising

If your website or landing page(s) are leaving something to be desired, your #LinkedInAds aren't going to perform as well as they could be. For the full episode, click here: b2linked.com/blog/ep106/?ut… #b2bmarketing #linkedinadvertising

Your #LinkedInAds targeting should be fine-tuned to avoid paying to get in front of the wrong people. Cue exclusions. Here's how, what, and what not to exclude from your targeting in the latest episode of The LinkedIn Ads Show. #b2bmarketing b2linked.com/blog/ep117/?ut…

Very few advertisers know how to influence buyer behavior to get the outcome they want. So we talked with Nancy Harhut, THE expert in behavioral science in marketing, for some tips. Hear her wisdom on the newest podcast episode: b2linked.com/blog/ep118/?ut… #b2bmarketing #LinkedInAds

Advertisers have been loving LinkedIn's Thought Leader Ads. So we interviewed Taina Palombo-Price from LinkedIn on how best to use this new ad format and how it came to be. Get the full story in this podcast episode: b2linked.com/blog/ep119/?ut… #b2bmarketing #LinkedInAds

We're stoked that AJ Wilcox made Marketing O'Clock's 50 Most Influential PPCers again! marketingoclock.com/top-PPC/2023/ Props to Greg Finn and team - we know your hard work!