If you work within ecommerce, you might notice a huge spike in pages being tracked by SEO platforms. It looks like Google is adding a tracking parameter to those using the Merchant Center feed, which is causing some confusion. It's not clear whether this is a bug or a planned

For those interested in the Australian air fryer market, look no further. In a second installment of SEO share of search data that nobody asked for, I’m sharing some insights into the product category of air fryers. A product that has seen phenomenal growth over the past few

Digital PR vs. Link Builder

It's been just over two months since Google launched "Vouchergeddon" (not the official name). I took a quick peek at which voucher/discount websites are now winning the organic search game. VoucherCodes holds the lion's share of organic search (excluding brand traffic) – that's

Celebrating today’s release of the August Google core update by finishing this little build. [Insert cringey analogy about each component of SEO being like a building block for success. Daily inspiration.]

Appreciate that the Google Core update is still rolling out, and many eyes are focused there, but I thought I would check in on the 'voucher' vertical in the UK. It's kind of been forgotten about, but I still think it's one of the biggest moves by the Google search team this

🚘 Australian Car Loans SEO Share of Search 🚘 I had a quick look at the top 1,000 most popular generic search queries in Australia for 'car loans' and removed all branded mentions, such as Westpac, Comm, George, etc. Based on traffic scores, ranking positions, and CTR, you can

If it ain't broke… A Google homepage for every month since its launch. Screenshots courtesy of the Internet Archive's The Wayback Machine which helps preserve the internet.

Come join 11 smiley faces and me. The brilliant Aleyda Solis 🕊️ and SEO Collective are organising a free SEO meetup in Melbourne. audits.com are happy to be sponsoring an event that provides so much value to the SEO community.

Just a month to go for the Free #SEOFOMO x SEO Collective Australia Meetup in Melbourne and there are only a handful of tickets left 💪 Don't miss out. The event is going to be 🔥 featuring two more guests panel speakers Dejan Mladenovski and Stephanie Terrett, who join an already

Visibility ≠ Traffic Every day, "traffic" charts get shared here that actually reflect organic visibility rather than real user traffic. For most large websites, these charts can be quite misleading. Even Mr. Musk shares "traffic" charts for X, completely misinterpreting the

Excited to join Aleyda Solis 🕊️ for #SEOFOMO Melbourne! linkedin.com/posts/aleyda_s… Ready to share some serious SEO knowledge. Mark your calendars - this will be epic! 🎯 Brodie Clark, amanda king., James Norquay, Gastón Riera, Dejan Mladenovski, Peter Macinkovic, Sally Mills, Carl Hendy, Nikita

Is Digital PR Dead? Will we finally see the end of [location] + [rage-inducing topic] surveys linking to Bingo for Cats websites? Reporters at Mirror and OK publisher Reach have been told they could face dismissal if they add links to third-party commercial websites without

Google decided to target “cheap flight” search queries. And you will never guess what happened next. Competitors spent years building their brands and products, only for Google to take 18–24 months to absorb a large percentage of that $ traffic into their platform via organic

What’s Working (and What’s Not) in SEO Consulting This Year These are few of my personal observations across a broad range of clients in different verticals, all at various stages with Google. Here’s what’s driving results this year: What’s Working: ✅ Stop Talking About “SEO”

Seemed relevant again.

Quietly, DuckDuckGo sends 30x more traffic to most brands I work with than ChatGPT ever has.

Five years since I unexpectedly achieved one of my career highlights. I was on some flaky airplane WiFi when I spotted a tweet from Steven Jenkins, who was then at Future PLC. I replied, excited by the possibility of appearing in Net Magazine - a publication I grew up reading.

If you’re in media, this is worth a watch. Cloudflare handles ≈20% of global traffic, so when CEO Matthew Prince warns at Cannes that AI bots are reshaping the web, publishers need to adapt or risk being left behind.

Finally upgraded the Google Knowledge Graph search tool on audits.com. - Upgraded to Enterprise Knowledge Graph API - Captcha box removed - Export of results to CSV - Google KG URLs fixed - Images in results fixed (when available) The tool should now be a little smoother now.