
Arjun Kumar
@arjun_not
ID: 247709730
05-02-2011 11:46:21
44 Tweet
45 Followers
158 Following










According to CMOs the most important marketing capability for the next few years is brand strategy. I've been working in this area for 20 years for big brands. So here is my short(ish) guide to brand strategy. What it is and isn't. And how to get one. marketingweek.com/mark-ritson-br…




Psychologists use a term called "pluralistic ignorance" to describe the phenomenon of "no one believes, but everyone thinks that everyone believes." (h/t Adam Grant) Here's a way to visualize it:


#India is ranked 142 among 180 countries in the 2021 World Press Freedom Index. Here are some numbers that shed light on the deteriorating press freedom in India, finds Rebecca Rose Varghese #RanaAyyub



Great point! AI has revolutionised the way we create unique content for our audience! Check out the latest cartoon from the Tom Fishburne
