Product photography - it's not all about white backgrounds. A lifestyle shot is so effective because it goes beyond showcasing a product; it creates an emotional connection, provides context, and tells a compelling story. It appeals to customers' desires and emotions.

Last night I photographed The Better Health Awards at Heart of England near Meriden. A wonderful venue, and some inspiring Award Winners! #eventphotography #eventphotographer #awards #awards2023

I treated myself to a new watch today. Obviously the first thing I was going to do was photograph it! It was a nice little project on focus stacking and macro photography. #watchphotography #focusstacking #macrophotography #commercialphotographer #professionalphotographer

What an amazing gig at Keele SU last night. @rubyjofficial and the band sounded amazing.

Is that you Matt Crockford in the pit?

I managed to capture some winter sun last week on a shoot for Bikeability at a local school. Some great Squish balance bikes were supplied by Tandem Group plc and the children were really enjoying their Bikeability lesson. #commercialphotography #schoolphotography

IMAGES OF THE YEAR 2023 In the run up to Christmas I am going to post some of the favourite images I have taken in 2023. On a wet July day at The Goodwood Festival of Speed, I photographed this lovely vintage car. #motorsportphotography #fosgoodwood

Still got mine

Happy ‘Sweet 16th’ Hannah 🎂🥂🥳 We’re so proud of the young lady you’ve grown into you’re Kind, Caring, thoughtful, hard working, a fantastic friend and so funny 🤣 we love you so much 💖 Have a wonderful day sweetheart xxx 📸 🅱️ill 🅱️ishop

A very good read, and I wholeheartedly concur! - and it’s great to be compared to Nike! I’ll take that!

Brutal horsepower will be at Shelsley Walsh for the Classic Nostalgia weekend with a group of NASCARs taking to the hill on July 20/21. With a Brian Vickers Red Bull Racing Team Toyota to a Chevrolet Silverado NASCAR Truck, it'll make the air bend with noise as Talledega comes

Shooting cool headshots today back at CWA Creative Agency in Leicester. Great to be working again with Gladys Delgado-Hunt - who I first worked with nearly 25 years ago. #agencylife #headshots #photographer

#TBThursday Back to 2016 this week, some candid business portraits for a financial services company in Meriden. Candid shots work well, people tend to relax, and you get real, natural expressions. #portraitphotography #commercialphotography

#testimonialtuesday

The First Colour Photograph – on this day 1861 The first durable colour photograph, a tartan ribbon was taken by Thomas Sutton using James Clerk Maxwell's three-colour method and shown to the Royal Institute in London. And no, I wasn't around at the time! #OnThisDayInHistory

#TBThursday Any Chef will tell you, you eat with your eyes, the way food looks, is as important as it tastes. It's the same with food photography. The only way to grab your audience's attention, is by creating mouthwatering images. Right - where are we going for lunch...?

I did a headshot session last week for the lovely Hayley. For ease and convenience I set up a portable studio in her home to make the whole experience less intimidating and less stressful. At the end of the session she was really enjoying it, and we captured some great images.

In the same way that Peter Jackson plays small cameos in all of his movies, I like to get myself into the wedding album (albeit, still hiding behind a camera!) #weddingphotography #weddingselfie

HEADSHOT DAY – 66% OFF Professional Headshots This ONE-DAY offer means you can get FOUR professional retouched headshots for just £40+VAT – Less than a third of the cost of an individual headshot session. Email me on: [email protected] or call the number on the flyer.

I don’t usually photograph landscapes, but at this time of year with the late afternoon autumn light and the turning leaves, I couldn’t resist. Here’s ‘Downtown’ Birmingham, captured from the top of Frankley Beeches. #BirminghamUK Birmingham Updates Visit Birmingham & West Midlands I Am Birmingham