You’re doing GTM wrong if you think: → More leads = better results → Mass outreach = more replies Here’s the fix: → Laser-focus on ICP → Track intent signals → Make cold feel warm Don’t send more. Send smarter. What’s your biggest outbound struggle?

Your CRM doesn’t need more contacts. It needs cleaner ones. Because 30% of them are outdated. We use Clay to: → Update job titles → Catch company switchers → Fill missing LinkedIn, email & phone Don’t chase new lists. Clean what you already have.

You don’t need experience. You need proof of value. Here’s how to get it: → Send free Loom audits → Share strategy docs → Fix your profile → Post content Free value builds trust. Trust gets replies.

If I had 30 days to show GTM results: Play #1 is always → Website visitor outreach. They already checked you out. That's the intent. Plug RB2B/Vector into Clay. Enrich → qualify → DM. Put it on autopilot. Meetings follow.

Cold email is dying because everyone automated it. Click rates and reply rates are dropping. Everyone's using the same playbook. Do this: – Automate only low touch leads – Go manual for high value targets – Split your list by effort needed Your GTM skills are valuable.

Most people prompt AI like they’re texting a genie. That’s why the output sucks. This is the structure I use: → Set the AI's role → Choose the tone/style → Add clear limits (length, format, etc.) → Give it a specific task No magic. Just better inputs → better outputs.

Most cold emails use social proof. Few make it relevant. Match it to their industry. Show similar results. Add a clear stat. Relevance > flexing. That’s when replies go up.

Most GTM efforts fail because The basics are ignored. You first need to have: - Clear ICP - Tight positioning - Simple GTM - Right channels - Repeatable sales - Customer Success Start here before overthinking growth.

Your cold email will not get replies If you miss these 5 things: -Trigger = Start with a reason -Challenge = Point out a issue -Pain = Explain what happens if they ignore it. -Social proof = Show your results. -Soft CTA = Start a conversation.

You don’t need to talk to more people. You need to talk to the right people About the right problem In the right way. Everything else is noise.

If I had 30 days to show GTM results: Play #1 is always → Website visitor outreach. They already checked you out. That's the intent. Plug RB2B/Vector into Clay. Enrich → qualify → DM. Put it on autopilot. Meetings follow.

Your first GTM motion may not scale. And that’s okay. It’s a test. The goal is to break it fast and learn what to adjust next time.

Most think Clay = list builder. Operators know → it’s the control panel. It can: - Clean data - Track signals - Enrich in real time - Trigger smart workflows - Run the whole motion It’s built to scale.

This is the #1 outreach mistake you are doing Focusing on the goal, not the plan. (I did it too) Want 5 clients? → Email 5,000 leads → 2.5% reply = 125 → 20% to calls = 25 → Close 20% = 5 Goals → Plan → Action.

Before running GTM plays: - Do your own customer research - Map the actual buying process - Prioritize channels that convert - Test messaging fast - Keep iterating Strategy shouldn't be just on presentations. It’s a loop.

Most cold emails flop before they’re even sent. Because the list is wrong. Before building a lead list, ask: Who owns the problem and budget? Why now? What firmographics actually matter? Which roles feel the pain? What tool are they using today? Fix the list → Get replies.

If your SDR spends most of their day researching instead of booking meetings. You're not scaling. The fix isn’t more reps. It’s better systems: – Trigger based targeting – Automated research – Insight led messaging – Fast follow-ups Fix the system, not the rep.

Most GTM teams do the same things. Same data. Same messages. Same playbooks. Winning teams find GTM alpha: → Better data → Smarter plays → Faster experiments They don’t guess what works. They learn faster than the rest.

Your cold emails will never get replies if you miss these: →People care about their problems, not your pitch →If it’s not relevant, it’s spam →Volume never fixes bad messaging →Share something valuable →CTA should have zero friction →If you look the same, you lose.

Positioning isn’t just what words you use. It’s how you frame yourself in the buyer’s mind.